avatarAfzal Badshah, PhD

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Abstract

olute best free way to get traffic (visitors & viewers) is through content marketing. When you consistently craft a 300–500 word example of your expertise and publish it in places like Medium and one of their publications called Illumination, you are going to enjoy immediate, regular and long term traffic.</p><p id="47a3">Let’s take a closer look at each of these:</p><p id="4af6"><b>Immediate Traffic</b></p><p id="d6d9">People don’t come online because the pool is closed. They have problems to solve. Your content is their solution.</p><p id="145e">As you define yourself as an expert in your niche through your content, you will find that you create a following that is just waiting to read and use your content, which results in immediate traffic for you.</p><p id="fd1d"><b>Regular Traffic</b></p><p id="6277">Each time you create and publish another piece of your content you are stacking that piece of content upon all the others. This results in all of your content pieces working with each other to send you regular traffic. Remember, what may be an article that is 6 months old to you is brand new to the person finding it and reading it for the first time.</p><p id="3a59"><b>Long Term Traffic</b></p><p id="c179">Once you have your content published online it becomes evergreen on the internet. Evergreen means it is there forever, out there working for you like a little international content a

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gent, working 24 hours a day, 7 days a week, never asking for a raise, never getting cranky or taking sick days.</p><p id="810a">Just like with regular traffic, when someone find your article from years ago, while it may be old to you, it is brand new to them.</p><p id="49c3">Each piece of content stacks upon all your others for immediate traffic, regular traffic, and long term traffic.</p><p id="2eb7">Now here are some more tips for building your high quality traffic:</p><div id="5390" class="link-block"> <a href="https://readmedium.com/5-steps-to-endless-waves-of-traffic-ac693dd66248"> <div> <div> <h2>5 Steps to Endless Waves of Traffic</h2> <div><h3>How to feed the machine…</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*5emIIEt1DxbNhNEzD0FTxw.png)"></div> </div> </div> </a> </div><p id="f86f">And now you’re invited to create some profitable traffic with these <a href="https://jeffherring.com/21contentideas/">21 fresh content ideas</a>:</p><figure id="5063"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*1eXXwjMlLhc0IFWbqgn5uQ.png"><figcaption>Pixabay and Author with Permission</figcaption></figure></article></body>

Tips for Scientific Writing — Give Professional Look to your Documents

Photo by Thought Catalog on Unsplash

Communication, especially scientific writing, requires a wide range of abilities. Every author wants their work to be read, distributed and cited. It is essential to follow specific guidelines in order to meet these aspirations. This tutorial will teach you some fundamental writing techniques that will make your work look more professional.

Use optimal sentence length

It is generally recommended that sentences be 15 or 20 words long. I recommend that your sentence not exceed 15 words in length for proper comprehension. When a statement exceeds 15 words, the reader may be unable to comprehend the message. They might be fatigued. As a result, the ideal sentence length should be used for clear comprehension and reader engagement.

The flexibility of the English language

The versatility of the English language is one of its most appealing features. It enables the author to rearrange the phrases.

I will help you if you help me

Or

If you help me I will help you

This flexibility can be used to improve the clarity of the message or emphasize certain points.

Use of dear mum language

You have the option of writing in strict formal guidelines or using “dear mum language”. Technical writing does require some technical terms and terminologies, but with an explanation, a standard writing style can be used. The standard writing style appeals to readers, who perceive it as personal. So, to entice the readers, use the dear mom language.

Capitalization add clarity to the text

In terms of grammar and professional writing, capitalization is important. It emphasizes certain points. However, capitalising every term in the phrases will make the sentences appear less professional. Therefore, the careful use of capitalization is very important.

Pronoun incites feelings of personalization

It is generally suggested that the pronoun distracts readers, however, in my opinion, the use of the pronoun incites feelings of personalization. Moreover, literature and research show that the personal pronoun hooks the reader.

Use active voice to deliver a clear message

Both are useful in different situations, however, hiding information from the reader is not a good idea. The passive voice has the advantage of being able to hide information. For example;

Your request is processed.

But my question is who handled my request. I want to meet this person. Therefore, using an active voice to deliver a clear message to the reader is often recommended.

For better expression, use your own style

Copying others will distract you and your reader. Sure, you should learn from the best, however, it doesn’t imply you have to write in the same style. Every person has an inner voice. For better expression, the same should be used and polished.

Photo by Nick Morrison on Unsplash

Lead sentence is the crux of the paragraph

A lead sentence is required in every paragraph. This is actually the crux of the paragraph and other sentences in the paragraph support this assertion. Therefore, the main sentence should be a catchphrase for readers.

Coherence and cohesion hook the reader

The text should be well-connected and flow in a natural way. The lead sentence should be supported by the paragraph’s sentences. The paragraph’s conclusion should establish a link to the following paragraph. The text should have cohesion and coherence, which keeps the reader engaged.

To successfully communicate your idea, you’ll need a diverse set of skills. It becomes considerably more difficult to communicate complex terminologies with common readers in scientific writing. Fortunately, there are some tips, as discussed above, that may be used to simplify science.

To learn more about professional scientific writing, please see the following article

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