These 3 Website Types Consistently Earn Money With Ads, According to Google
A proven passive income stream.
If you want to make decent money with ads, Google has revealed which website types perform best.
In short, Google says that niche websites with a lot of traffic will make decent money with the AdSense advertising program.
As the owner of the fast-growing website, I wonder if it fits their requirements and how much money I can potentially make running ads.
Therefore, I examined the Google AdSense advertising program to help you understand which websites have the highest chances to succeed and how much you can potentially make.
1. Niche blogs
Niche blogs are sites that have a lot of content focused on a particular topic, like Matcha tea, healthy eating, or habits.
In most cases, blogs are regularly updated, which means new content appears daily, weekly, or monthly.
More content implies more opportunities to grow and reach the target audience.
Let’s consider an example with the Matcha tea blogging nice idea. Matcha green tea lovers are a very niche market segment.
Attracting Matcha lovers to your website means you build a community of people with similar values, tastes, and likes.
Even if you don’t directly sell anything on your website, you can still monetize it by helping others reach your website audience with their offers.
Google AdSense connects advertisers with niche bloggers like you to place ads on your website.
Here is what ads look like on my website — Self Made Millennials.
In general, Google pays you for every click on ads placed on your website. However, it also takes a commission.
According to Codefuel, website owners get 68%, or 51%, when using AdSense for reach. Google takes all the rest.
Depending on the niche, the commission varies from $0.20 to $15, with an average of $3 per click for publishers.
I also researched the most profitable niches in the USA in 2021. If your website falls under any of these niches, you might earn that much per click:
My website is about SEO (falls under the marketing category), side hustles, and blogging. I could make roughly $3.23 (50% from $6.45) depending on the ads.
Let’s say my ads get one click per day. It will result in roughly $96.75 a month— it does not seem that bad, right?
I’ll soon start running ads on my website and share the actual numbers in the upcoming posts. So, stay tuned!
2. Forum sites
For those who don’t want to create lengthy blog posts, Google offers an alternative solution — a forum.
Forums are digital places where people discuss various topics, ask questions, share their opinions and experiences.
It’s challenging to get the eyeballs at the very beginning, but once people start engaging with your platform, it will grow like a snowball.
I am sure you are familiar with the following websites. Both platforms grow with the help of user-generated content.
- Quora
Quora is perhaps the biggest question-and-answer platform on the web. Over 600 million people visit Quora monthly, according to Similarweb.
I grew my Quora account from 0 to over 406k views by simply sharing my knowledge with other people.
Various businesses run Quora ads and see 4x times higher conversion rates than on other platforms, according to Foundationinc.
If you take a closer look at Quora’s content, you’ll see that its feed is full of ads that look similar to answers. That’s why it’s so hard to notice them.
The same applies to Reddit.
Every 9th post is an ad (at least for me), but they are barely visible.
Quora and Reddit are giants with their advertising programs and monetization opportunities for creators.
Smaller forums can be monetized with Google AdSense.
For example, his is a forum for cat lovers worldwide that runs multiple ads via Google AdSense.
3. Free online tools sites
Everyone likes free stuff.
That’s why people eagerly search for “free” tools, tips, checklists, guides, and so on online.
For example, my favorite image size reducer service is free of charge. However, I am exposed to ads every time I open their web page.
While the software resizes my images, I patiently wait and consume ads in sidebars. This way, the tool owner covers expenses and makes money through the service without making it paid.
According to Semrush, people search for “image size reducer” over 435k times monthly!
Imagine how many people will use the tool and see the ads if this particular page ranks #1 on Google.
If Google suggests free tools sites consistently perform well with AdSense, the ad revenue must be impressive regardless of the CPC (cost per click).
Final thoughts
No matter which type of site you’ll choose if you want to make money running ads, here is what Google recommends you do first:
First, you have to make sure that the topic you choose for your blog, forum, or free online tool is something that people will be interested in and, therefore, something they will search for.
Second, you have to create something useful for the visitors who come to your website.
Third, promote your blog, forum, or tool to get the visitors you need to consume your content, engage in discussion, and use your tool.
In other words, the primary goal of your website is to serve people with helpful content, not ads.
Do keyword research, master SEO writing, and create content people want to read.
Money is the byproduct of success.
If your website serves users’ needs, they’ll come back to it repeatedly, letting you monetize your efforts through different means, including ads.
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