avatarJenni Waldrop

Summary

The article outlines strategies for improving product images to increase online sales by focusing on size, features, text addition, and comparisons.

Abstract

The article emphasizes the importance of optimizing product images to boost online sales quickly. It provides four key steps: ensuring the product occupies 80% of the image frame to make it appear more valuable, highlighting unique features that customers may not notice, adding descriptive text to images to convey important details that might be overlooked in descriptions, and using comparisons to demonstrate the product's superiority over competitors. The author, Jenni, offers a template pack for creating effective listing images and emphasizes that these tactics can lead to immediate revenue increases.

Opinions

  • The author believes that product images are often incorrect and can significantly impact sales.
  • It is suggested that taking new photos is not necessary; instead, modifying existing images can be highly effective.
  • The article implies that customers are often unaware of a product's features and that it's the seller's responsibility to educate them.
  • The author asserts that customers rarely read product descriptions, making it crucial to include key information directly in the images.
  • There is a clear stance that adding text to images is a highly effective method to communicate with potential buyers.
  • The article conveys that side-by-side comparisons can eliminate customer indecision and persuade them that a product is the best choice available.
  • Jenni, the e-commerce coach, insists that sellers can significantly grow their business by implementing these strategies, which are used by her top-selling clients.

The Hidden Secret (Inside Your Products) that Makes Revenue Almost Instantly šŸš€

The *ONE* sneaky shop hack that puts cash in your pocket, stat…

This is the article where I teach you how to become a powerful witch. Image credit: Midjourney

I’m not in the mood to sugar coat things today. So let’s cut to the chase:

Your product images are WRONG AF, and it’s affecting your sales.

Like A LOT.

BUT WAIT: I’m not gonna ask you to take new photos. (Aren’t you sick of that advice by now?)

Instead, I’m gonna show you how to modify the product images you already have so they sell like GANGBUSTERS.

These methods are *particularly satisfying* because they take about 45 minutes, and you’ll see the effects within a day or two. ā¬‡ļø

When I can finish a project in an ACTUAL amount of time…

Basically, I’m gonna teach you how to become a powerful witch šŸ”® ā¬‡ļø (Complete with examples at the end)…

STEP ONE — Size Matters: Zoom in on your product if you want money.

SIZE. DOES. MATTER. — And we’re not just speaking metaphorically here.

Your actual item should take up 80% of the frame.

Let’s compare, which one feels more appealing to you? ā¬‡ļø

When you zoom in on your product, that makes it FEEL more expensive.

This simple trick causes the human brain to see your product as more valuable…Because once upon a time, human brains would hunt and gather…Food was scarce, so a BIG find was a valuable find.

We’re literally programmed to prefer big, bright things.

Bonus — Make your item bigger in the frame, and you might find that people are suddenly willing to pay a premium for it.

Which one feels more valuable to you? ā¬‡ļø

STEP TWO — Features: Little things matter.

Hey guess what? Your buyer has no idea that item has a hidden zipper.

They can’t see that in your listing image. You didn’t think it was important because you assume EVERY seller adds a hidden zipper.

Guess what?? ā¬‡ļø

Customers know nothing about your item until you TELL THEM.

You know everything about your item, and you’re probably kinda jaded about that.

But customers don’t know that you made the choices you made for A REASON.

Friggin’ explain that sh*t.

Seriously, look at this list of features for the same product…Which one would you rather buy? ā¬‡ļø

Image credit: my awesome brain.

For your product listings, focus on the small things that might seem inconsequential.

No one cares what boots are made of until you TELL them why your fabric is better.

Buyers are PLAGUED with decision fatigue, and mentioning that *ONE* feature they’ve been looking for can finally get them to make a purchase (yours).

The key is to be feature-focused while crafting your listing images. (There are examples at the end of this article if you’re not sure how to do this).

STEP THREE — Put text on your listing images.

NO ONE reads the description.

Have you noticed??!?

I’m guessing by now, you’ve gotten more than a few questions that you already answered in your product description.

So look, you can’t control other people. There’s nothing you can do or say that will FORCE them to read.

But they DO look at your listing images.

The *BIGGEST* difference you’ll see in sales will come the day you add text to your images.

Look at the difference between these two listing images ā¬‡ļø

There’s only so much people can get from looking at a single image.

ā€œA picture is worth 1000 wordsā€¦ā€

Yeah… but I can just *TELL* people what those words are.

I can tell them what they don’t know.

So why aren’t you doing exactly that??

STEP FOUR — The Art of Comparison: Yours is better.

Showing that your product is better is an art form.

You may have noticed Amazon sellers doing this ā¬‡ļø

Image credit: my awesome brain.

I can’t say this enough: customers do not know crap about your product.

You have to open your mouth and TELL THEM.

If you don’t, they won’t buy.

A side-by-side comparison ELIMINATES decision fatigue. It cuts through that over-researched brain.

Make them WANT yours. Make them WANT to stop searching.

All you gotta do is list out some things that make your product BETTER. Even if comparable products have similar features (and you just have ONE thing that’s different) — STILL list out all the features.

If your product is made with hypo-allergenic metal and you don’t mention that, I won’t buy it. Period.

A Buttload of Examples because *INSPIRATION*

Everything you see below is a part of my Listing images that sell template pack.

āœļø 100% editable Canva templates šŸ˜ Everything works in the free version of Canva šŸ’» Just drop your images in and edit the text šŸ‘‰ Edit all colors, text and icons to match your brand āÆļø 4-minute tutorial video showing you how to set up these templates for your shop from start to finish

Get every template below HERE.

Customize these templates for your shop HERE.

Hi šŸ‘‹ I’m Jenni — I’m an e-commerce coach for top sellers 😊

Whether you know it or not, your business can grow as big as you want it. I see it daily, but you’re probably there, alone…Wondering if you’re crazy… I’m here to be a regular reminder that YOU’RE NOT. šŸš€

šŸ›ļø Slap that ā€œFollowā€ button to get shop-specific advice (and make me your secret cheerleader!) šŸ’Œ Get my *slightly snarky* ideas delivered straight to your inbox

If you wanna straight up SEE what my sellers making $100,000/month are doing, I literally tell you in the articles linked below ā¬‡ļø ā¬‡ļø ā¬‡ļø

Incredible Things my $100k/mo Sellers are Doing (Steal these ā¬‡ļø)

Etsy
Money
Business
Side Hustle
Shopify
Recommended from ReadMedium