avatarJenn Leach

Summary

Jenn Leach, a writer and influencer, successfully pitched a company through a cold email, securing a writing gig that significantly increased her income.

Abstract

Jenn Leach, a content creator with a substantial social media following, regularly engages in cold pitching to brands for collaborations. She expanded her pitching efforts to writing opportunities and, after discovering a company on Starter Story, sent a cold email that led to a lucrative writing position. This initiative has resulted in an additional $10,000+ in income for her. Jenn attributes her success to the effectiveness of cold pitching and recommends Starter Story as a valuable resource for finding such opportunities. She also shares her personal pitch that landed her the gig and encourages others to consider cold pitching as a viable strategy for securing brand deals and writing gigs.

Opinions

  • Jenn believes that cold pitching is an effective strategy for securing brand deals and writing opportunities.
  • She views her approach to pitching as a win-win situation, benefiting both her and the brands she collaborates with.
  • Jenn suggests that the investment in a paid subscription to Starter Story is worthwhile, as it provided her with the opportunity that significantly increased her income.
  • She emphasizes the importance of showcasing one's writing experience and expressing a genuine interest in the company's content needs in a pitch.
  • Jenn advocates for the potential of cold pitching to not only secure one-off deals but also to establish ongoing work, as evidenced by her continued engagement with the company.

The email pitch that made me $10,000 richer

Photo by Austin Distel on Unsplash

Pitching brands throughout the month is a regular occurrence for me. It’s cold pitching and while a lot of people shy away from this kind of outreach, it really works for me.

I typically pitch companies for social media brand deals. I have a few different social media accounts that range in size from up to 20,000 to 110K+ followers each.

Pitching companies for brand deals is a win-win for me and the brand.

The brand gets exposure to my audience and I get paid for the social share!

A golden opportunity I don’t take advantage of is: pitching writing opportunities.

It works the same way.

You find a company you want to work with and you send a cold email.

I decided to try it earlier this year with a company I found on this website and it worked!

Here’s how it happened…

Cold pitching landed me $10,000+ in my bank account

I’ll probably do about $15,000 to $18,000 for the year in added income because of this one cold pitch.

I joined this site a year ago and it’s how I found the opportunity.

Read more about the site and how it works here (or click below)…

This is the pitch I wrote that got me the gig…

Hi there,

My name is Jenn Leach. I’m a writer based out of Houston, Texas. I saw your interview on Starter Story and wanted to reach out about the writer position you mentioned. Is it still available?

Happy to send some samples of my work in the next email.

I’ve been writing for the past 7 years including authoring my lifestyle and finance blog, Millennial Nextdoor.

I’d love to learn more about your content needs and what your goals are.

Looking forward to hearing from you.

All the best,

Jenn

TL;DR

I pitched for a writing gig and I got it!

It’s put $10,000+ more in my pocket since then. This month I’ll make around $4,500 (I’ve already earned over $3,000).

This is the website where I found the opportunity. It’s on a paid subscription but, I think it’s worth it.

What are some of your best tips for cold pitching?

Do you find it effective?

Note: Affiliate links are included in this article.

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Freelance Writing
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