Taylor Swift’s Awesome Lesson for Writers
What the superstar artist is doing sheds light on your writing career.
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Taylor Swift is a goddess of music. Her work ethic is also something other artists admire, like Snoop Dogg for example. Her recent activities in the studio have caught his attention…and mine.
So, what is it that Taylor Swift is doing that could inspire your next writing goal?
Taylor Swift is going back to the drawing board. She recognized some albums weren’t making the revenues she wanted from them and decided to do something BIG — she went back to the studio to remaster and re-release them.
What does this mean for writers?
What lesson have we to learn from what Taylor Swift is doing with her re-mastery goals?
You guessed it. Re-master your work.
As writers we work hard each day to pump out new words, stay relevant and competitive, hitchhike our work onto current trends — like Taylor Swift news, for example — and write things our readers may want to read. It’s a constant juggling action where most of the effort goes into writing…publishing…output.
Rinse, repeat, right?
But Taylor Swift is onto something big here. When our previous work isn’t performing (or if there are “rights” issues we’re not happy about)…we need to go back, analyze, look for ways to improve it and re-release it in a more targeted way.
Think of your body of previously-published work:
- That article you wrote last year that’s not really evergreen and didn’t perform well — could you go back and edit it to be more evergreen? Could you move it to a different platform that may have a more targeted audience for that material?
- That article that flopped — could you take that article “back to the studio” and with your now more evolved talent make it better?
- That article that you wrote on a fantastic topic that never hit the front page of Google’s SERPs? Could you take what you know now about SEO and go back to that piece, optimize it, change the title using Capitalize My Title Analyzer and re-publish it? This time, writing a supportive newsletter to kick off readership?
- What about those really long and boring things you wrote in your first year as a content creator? Could you read those, chop them up into reimagined smaller articles, optimize, and find better placement for them?
Note: Make sure when re-writing and re-publishing that the rights to those articles have reverted to you.
Taylor Swift is onto something here. Her work ethic, her humility, her hard work in the studio to take her talents back to ground zero, and build them up better…she’s teaching us all that it’s like to work hard (and smart!) as a creator. And to take a step back from the ‘pats on the back to say — maybe there’s room for improvement here?
And if Taylor Swift can do it, so, dear writer, can we.
Something else for you to enjoy today…does writing feel like boxing?
