SEO with AI, when chatGPT and Google work for you!
The things to boost your reach, prompt engineering resources and limitations to be aware of.
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SEO: From zero to a thousand organic visitors per day — when Google works for you
A bit of background
February 27th 2023 is an important day for one of the startups I co-founded proservy.com: it reached 1000 daily organic visitors coming from Google!
Organic visitors are “free” visitors. They find you on their own. Even when you stop spending on marketing, ads, social media, etc., those users will still find you!
In this case, it means Google is working for you. So it’s pure gold!
It took about a year to go from zero organic trafic to 1000 per day!
SEO without AI, backlinks, keywords, etc.
The example described above didn’t involve AI in any way. Its secret recipe focuses on Google’s two main ranking factors: (1) useful content (2) that loads fast for an optimal experience.
- Useful &long-term relevant content: the content focuses on potential clients questions. They are all revolving around the startup’s added value, but not necessarily aggressively calling for conversion. Content that you enjoy reading and sharing.
- Website mobile page speed: You website need to be mobile optimized with fast loading times.
The website ranks first on most topics covered by the startup. And it didn’t require cheating the system with bought back-links, over optimizing keywords and so on. I didn’t require posting more than a couple of times every month (on average).
Good content, answering your audience’s questions, is enough to make Google your best friend!
And that’s “free” money since (1) it reduces the need for ads (2) and generates new leads and clients!
Examples
Simple content ranking first on competitive topics such as business creation & accounting.
Supercharging SEO with AI & ChatGPT: possibilities & limitations
Now that we saw the basic recipe for SEO optimization. How can we move faster, reach a larger audience and provide users with more value thanks to AI? we’ll tackle this as follows: (1) main areas of AI support (2) prompting & Tools.
(1) SEO AI support — Main areas
Keyword research, Content Creation, and SEO Optimization are three essential components of SEO that can help boost your website’s visibility and organic traffic.
- Keyword research: There exist very powerful tools that can help analyze keywords searched by your targeted audience. You can rely on tools like Google Keyword Planner (free) or SEMrush and Ahrefs (very powerful but expensive) to find relevant keywords with high search volumes and low competition. In our case, we’ll work with chatGPT to leverage its learned SEO tips & tricks.
- Content creation: Once you have identified your target keywords, create high-quality, informative, and engaging content around those topics. Make sure your content answers your audience’s questions and provides value.
- Optimization: To ensure your content is optimized for search engines, include your target keywords in strategic places such as the title, headings, meta descriptions, and throughout the body of your content. But don’t overstuff your content with keywords, as this can hurt your rankings. Instead, focus on creating content that reads naturally and appeals to your audience.
(2) SEO with chatGPT: A first step — keywords and blog post titles generation
After the release of chatGPT, we learned quickly that behavior based prompts work well, e.g., ask ChatGPT to act as Journalist, Data Analyst, Accountant, etc. will change the AI’s response. Check this link for more than 100 suggestions.
In our case, we need chatGPT’s SEO skills.
Prompt — “Context: Proservy is a Tunisian startup that provides business creation services. It also offers onlines services to manage clients administrative and accounting tasks on their behalf. Instruction: Act as an SEO expert. Generate relevant SEO keywords as well as blog post titles. Focus on providing value to users, not necessarily overselling Proservy.”
Results — “Keywords:
- Business creation services
- Online administrative management
- Accounting services
- Business incorporation
- Online bookkeeping
- Tax preparation services
- Startup support
- Business consulting
- Virtual assistant services
- Tunisian business services
Blog Post Titles:
- 10 reasons why your startup needs business creation services
- Streamline your administrative tasks with online management services
- The benefits of outsourcing your accounting services
- Incorporating your business: A step-by-step guide
- How online bookkeeping can save your business time and money
- Preparing your taxes as a startup: What you need to know
- Startup support: How Proservy can help your business grow
- Business consulting 101: Tips for startup success
- Why a virtual assistant is the secret to your business’s productivity
- Navigating the Tunisian business landscape: Proservy’s expertise”
This is looks rather good for such as simple prompt with almost no context! What else can we do??
(3) SEO & Streamline your effort
SEO usually follows a certain number of tasks. Here’s a list that you should keep in mind. For any of these tasks, you can count on AI and ChatGPT to help you move fast!
- Keyword exploration
- Blog post titles, meta-descriptions, image alt generation
- Cluster keywords based on relevance
- Classify keywords based on intent
- Generate blog post outline, based on title and keywords
- Generate blog post sections, based on outline
- Improve and rewrite a section by including certain keywords and optimizing for SEO
- FAQ based on blog post content
- Summary of a blog post
- Social media post description based on a blog post content
(4) SEO & Prompt Engineering
As you can expect it, the community has been exploring ChatGPT’s abilities for a while now. We can find a large volume of resources online dedicated to SEO prompt engineering. Here are a couple to bookmark!
(5) Ready to use prompts directly in ChatGPT
I get it, you are lazy, so am I! And that’s why we need a way to get ready to use prompts directly in ChatGPT.
To do so you need one free chrome extension called AIPRM. Already downloaded 400k times! Installing this chrome extension will directly upgrade your chatGPT interface by providing a set of ready to use prompts!
Follow the instructions (see video below), and you are ready to own SEO with AI without leaving ChatGPT!
ChatGPT limitation to keep in mind!
ChatGPT can do wonders but like any Large Language Models it can hallucinate and it lacks recent knowledge!
Hallucination définition: presenting false information in a context of credible information.
This is especially important if you are streamlining your content creation process.
- Trust and verify, it can include false information without you noticing!
- It can also ignore recent informations and won’t be able to write a blog post up-to-date without some additional context from you.
Read more about ChatGPT’s limititations below:
Conclusion
SEO is a crucial aspect of digital marketing that can help businesses reach a wider audience and drive more traffic to their websites.
While traditional SEO tactics such as creating quality content and optimizing for keywords are still effective, incorporating AI and ChatGPT can help streamline the process and provide additional insights for optimizing SEO strategies.
By leveraging AI for tasks such as keyword research, content creation, and optimization, businesses can achieve faster and more effective SEO results.
However, it’s important to remember that AI is not a silver bullet and still requires human expertise and oversight to ensure quality and ethical practices.
With the right balance of human input and AI tools, businesses can unlock the full potential of SEO and drive meaningful growth for their online presence.
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