avatarCasey Botticello

Summary

The web content provides a guide on how to schedule a Medium post for publication at a specific date and time, detailing the benefits and steps involved in using Medium's scheduling tool.

Abstract

The article titled "Scheduling a Medium Post to Publish" explains the utility of scheduling posts on Medium, which allows writers to maintain a consistent posting schedule, target optimal readership times, and manage creative bursts effectively. It outlines a four-step process for scheduling a post: completing the draft, selecting "schedule for later," entering the desired publication date and time, and confirming the schedule. The article emphasizes the strategic advantages of scheduling, such as accommodating travel or computer access limitations, aligning with peak reader engagement periods, and preventing content overload for the audience. It also provides visual aids and concludes with an invitation to engage with the author's newsletter and social media groups for further learning and community support.

Opinions

  • Scheduling Medium posts is presented as a valuable feature for writers who want to maintain a regular publishing cadence or capitalize on peak engagement times.
  • The author suggests that scheduling posts can help writers manage periods of high creativity by spreading out content publication.
  • The article implies that strategic use of the scheduling tool can lead to better reader engagement and more effective content management.
  • The inclusion of a newsletter sign-up and a Facebook group invitation indicates the author's belief in the importance of community and ongoing education for writers.

Medium Formatting

Scheduling a Medium Post to Publish

How to schedule a Medium post to be published at a particular time and date

Source: Casey Botticello of Blogging Guide

One of the most overlooked functions of posting a story on Medium is the ability to schedule the exact date and time of that post.

Why Would Scheduling a Medium Article be Advantageous?

  • You are trying to post on a regular basis (maybe a 30 day writing challenge) but know in advance you will be out of town or not able to reach your computer a certain day.
  • You have found a specific time where your content gains the most attention from your readers.
  • Creative streaks are often irregular. You may write 3 amazing posts within 24 hours and then nothing for several days. Medium’s scheduling tool lets you stagger the publication of those posts, so you are not inundating readers with too much content in a short period of time.

How do you use Medium’s scheduling tool?

1. When you have completed a post you want to publish press the “Ready to publish” button in the upper right hand corner of your draft.

2. Click the “schedule for later” button.

3. Enter the date and time when you want to publish your article.

4. Click the “Schedule to publish” button.

You can verify that you post is scheduled by looking in your personal story drafts or in your publication’s stories section:

— Casey Botticello

Thanks for reading this article! Leave a comment below if you have any questions. Be sure to sign up for the Blogging Guide newsletter, to get the latest tips, tricks, and news about writing on Medium and to join our Facebook group, Medium Writing, to share your latest Medium posts and connect with other writers.

If you liked this article, here are some other articles you may enjoy:

Casey Botticello is a partner at Black Edge Consulting. Black Edge Consulting is a strategic communications firm, specializing in online reputation management, digital marketing, and crisis management. Prior to founding Black Edge Consulting, he worked for BGR Group, a bipartisan lobbying and strategic communications firm.

Casey is the founder of the Cryptocurrency Alliance, a Super PAC dedicated to cryptocurrency and blockchain advocacy. He is a graduate of The University of Pennsylvania, where he received his B.A. in Urban Studies.

You can connect with him on LinkedIn, Twitter, Facebook, or by visiting his website, Blogging Guide.

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