Sales vs Marketing: Main Differences
The Overview of Two Essential Parts of Any Business
We see words such as marketing and sales in many areas.
Often, we need clarification when somebody asks what marketing and sales are precise.
I want to start this article with a general overview of the businesses. And then go deeper into each subject.
I will also give some advice and resources on learning each of them.
Business
Imagine any business you can. For example, it’s a bookstore. Some people sell their books. We have everything we need:
- People who sell books
- Store where we can sell books
- The cashier
Looks like it’s enough to run this business.
But what if this store is in a place where people don’t read books?
People don’t know that we sell our books precisely in this location.
We solve all these questions with marketing and sales.
Marketing
Before opening any business, we need to do good research. It’s already a part of the marketing strategy.
We need to determine what books we will sell, who our customers are, where we will sell some, for what price, etc.
These questions are essential, and before starting anything, we need to research and find answers.
After this, if everything you have done, we have already chosen the right place to open a store, and the books we will sell, we must find our customers.
Where can we find them?
One of the options is to run a Google or Facebook Ads.
Or you can go to Facebook groups or Instagram pages and look for these people there.
It’s okay if you make a post about your bookstore on any of the social media.
The main goal is to make as many target audiences know about it as possible.
So, at this point, you must create value and find a way to deliver this to your target audience. You should know where you can find these people.
Sales
Sales do a similar job but from another side. The word sales does how exactly it translates.
The main job of people in this sphere is to sell the product to the target customers.
The first thing we should understand while talking to potential customers is if they are interested in our product or service.
If people don’t need what we offer, we shouldn’t sell it to them.
Please don’t spend time selling a product to someone who doesn’t need it. Jordan Belfort
At this point, you should know everything about your product, company, and benefits that you give to your customers.
Look for people, find those who are your target audience, and make sure that your product is the best choice they are looking for.
Sales do the latest part of the deal and the business — it sells the product and gets money.
Study Resources
By the end of this article, I’d like to share some resources that may be useful for you in learning each of these topics: Marketing and Sales.
For Marketing, I’d like to recommend the next Youtube channel. I watch regularly:
For Sales, there is only one recommendation: watch Jordan Belford on any YouTube channel because his advice is the best:
