Let’s Repurpose Your Content:

Repurposing Does

Create webinars and info-products from your tips articles

If you are not repurposing your content you are working too hard. And not very smartly.

Even worse, those in your niche who are repurposing their content are getting ahead of you.

The good news is you can be repurposing your content before your head hits the pillow tonight.

Let’s get started:

How to Repurpose Your Tips Article Into a Profitable Webinar

There are dozens of ways to repurpose your tips article into multiple marketing messages and information products.

In a moment I’m going to show you how to create 3 profitable info-products with your tips articles.

But first, here’s how to turn your tips article into a profitable webinar.

3 simple and powerful steps

The amazing thing is this is not hard to do. Follow these three steps and not only can you do it, you can do it over and over again with your articles.

Step 1: Do your market research: Once your article is written and then published on Medium, you want to pay attention to which of your articles are getting the most views. Your market will tell you which articles they are responding to the most. You do not have to guess, just watch the numbers. The articles that have the most views are the articles you want to repurpose into webinars.

Step 2: Create your slides: Your slides help to keep the attention of your viewer and help keep you on track. Slides allow me to make an extra point or two that come to mind during a webinar and then come back to where I am without getting lost.

Step 3: Conduct your webinar: You already know your readers and listeners are interested in your topic because you have done your market research in Step One. You have your outline to follow when you have created your slides in Step Two. When you have done the first two steps well, the webinar is the fun and easy part. Just take each of your tips and elaborate on each of them and include an offer.

Bonus Tip — Record and transcribe your webinar and you can repurpose your webinar into many more articles.

How to Repurpose Your Tips Articles Into Multiple Information Products

You need products, I need products, all God’s children on the internet need products. The great news is that tips articles are a great way to create your information products.

All you have to do is repurpose and grow your tips article and you can create multiple products. Let’s take a closer look at 3 information products created from just one article. Notice that these repurposing suggestions cover text, audio, and video products

1. An eCourse: Many people think of only as a freebie to give away for lead generation and list building. But e-courses make great products. Break each of your tips into a single episode of the e-course and send them out automatically over time to your customer. Build interaction by giving your customer homework to do in each episode. Then have them send you the homework for suggestions and you send it back.

Now you have an interactive product.

2. An Audio Bonus: Break each of your tips into a separate track for your bonus. There are two ways you can easily do this. One way is to take your article, make some notes for each tip, then talk about it and record it. Another way to do it, which actually gives you further repurposing options, is to hold a 60–70 minute webinar (see above).

3. Video Training: So you have a tips article that shows your prospect how to do something. Guess what? You have great material now for Video Training. Part of the video can be you teaching the points from your article. Part of the video can be screen captures showing your customer the steps to do something on the computer. Switch back and forth between the two shots.

Bonus Tip: These are just 3 of the dozens of ways you can repurpose your Tips Articles into multiple information products.

Here are a few more:

Still, more Repurposing and Product Creation tips can be found “almost daily” in “The Almost Daily Digest.”