avatarJeff the Content Profit Coach

Summary

The article outlines seven innovative strategies for monetizing content creation through various online platforms and formats.

Abstract

The article "Easy Content Cash: 7 Ways to Sell Your Content" emphasizes diversification in content sales. It suggests that online marketers often fall into the trap of selling the same content to the same audience in the same way, which can limit revenue potential. To counteract this, the article presents a range of methods to repurpose and sell content, including joining the Medium Partner Program and publishing consistently, transforming articles into action-oriented pieces with questions to prompt reader engagement, creating ebooks from existing content, developing ecourses with email follow-ups, offering personalized feedback to increase perceived value, constructing comprehensive info-courses with multimedia modules, hosting paid webinars, and producing checklists for practical application of the content. The article concludes by challenging readers to implement multiple strategies to maximize both impact and income.

Opinions

  • The author warns against the common pitfall in online marketing of selling the same content to the same audience in the same way.
  • Consistent content creation on Medium.com is recommended as an effective way to generate income.
  • Adding action questions to articles is suggested to encourage reader engagement and action.
  • Ebooks remain a viable method for selling content, according to the author, who has both purchased and sold them.
  • Creating an ecourse from article content can provide a structured learning experience for readers.
  • Providing opportunities for customer feedback can justify charging higher prices for content.
  • Transforming articles into detailed info-courses with multiple training modules, videos, and checklists can enhance the value of content.
  • Hosting paid webinars is presented as a lucrative way to repurpose content, with the author typically charging $25 for attendance.
  • The creation of checklists is recommended as a practical tool for readers to apply the advice given in content, potentially leading to multiple products from a single article.
  • The author issues a challenge to readers to use four or more of the suggested methods to sell their content, advocating that leveraging all strategies could lead to greater difference and income.

Content | Content Cash | Content Repurposing

Easy Content Cash: 7 Ways to Sell Your Content

Wonder what would happen when you use them all…

RelayThat used with permission

WARNING! => One of the biggest traps of online marketing is to get caught in the rut of selling the same thing to the same people in the same way.

These easy ways to sell your content give you 7 different ways to sell the same thing.

Here we go:

Medium.com: Get an account on Medium.com. Join their Partner Program. Create consistent content. 3–5 times a week. Get a deposit in your bank account the first week of each month.

Action Articles: Take any article you’ve ever created. Add 3–5 “action questions” at the end of the article, designed to get people into action over what they’ve just read.

Example: “Which tip stands out to you the most?”

Ebooks: Yes, they still work. I’ve bought 2 this month. And sold a whole lot more.

Take a single article and expand on it. Or collect a few of your articles on one topic and bundle them. Sell your ebook on Amazon or on your own website.

Photo by Sharon McCutcheon on Unsplash

Ecourse: Create an article with 7 tips. Send one tip a day or one tip a week by email. Add instructions on how to use each tip.

How to charge more: Give your customer the opportunity to email you with each completed assignment for feedback.

Info-Course: Let’s say you have an article with 3, 5, or 7 tips. Now make each tip a training module. Each module could contain the original article with action questions, a video training, and a checklist. Include a “pre” and “post” module and you’re all set.

Paid Webinar: Turn your article content into presentation slides. Promote your webinar and charge admission. I typically charge $25 when I do this one.

Checklist: Create a checklist for whatever tips or actions you are suggesting in your content. If you can create more than one checklist from your article, that’s even better :-)

Presenter Media with permission

Wonder what would happen when you use them all…

Back to the sub-headline of this column.

Most people will read this article and get excited about the good ideas but never use more than one, if any.

Don’t be most people!

Challenge: Use 4 of these tips to sell your content.

And if you want to get radical, make a greater difference and a greater income, use all of them.

Content
Content Strategy
Content Creation
Content Repurposing
Content Marketing
Recommended from ReadMedium