Quickie: How Much Are Consumers Spending on Valentine’s Day in 2023?
People are opening their hearts, and their wallets, more than ever this year

Although we just got through the Christmas season, people are ready to open up their wallets wide again this Valentine’s Day — to the tune of $25.9 billion, the National Retail Federation (NRF) reports. According to the NRF, this figure is not only an increase from the $23.9 billion spent last Valentine’s Day, it’s one of the highest spending amounts on record.
And how much will individual consumers spend? The NRF found that 52 percent of people planned to spend an average of $192.80, up from last year’s $175.41 average. In addition to buying gifts for romantic partners and family members, consumers plan to spend money on friends, coworkers, classmates, teachers, and pets. The most common gifts people intend to buy are:
- Candy (57 percent)
- Greeting cards (40 percent)
- Flowers (37 percent)
- A night out (32 percent)
- Jewelry (21 percent)
- Gift cards (20 percent)
- Clothes (19 percent)
“Valentine’s Day is a special occasion to shop for the people we care most about,” said Matthew Shay, President and CEO of the National Retail Federation. “This year, as consumers embrace spending on friends and loved ones, retailers are ready to help customers celebrate Valentine’s Day with memorable gifts at affordable prices.”
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Source:
Consumers Plan to Increase Valentine’s Day Spending to Nearly $26 Billion. National Retail Federation. https://nrf.com/media-center/press-releases/consumers-plan-increase-valentines-day-spending-nearly-26-billion
