New Watches Promote Ocean Conservation
Seiko Works To Conserve Sea Turtles Worldwide
Seiko Watch of America has announced three distinctive high-intensity Prospex diver-inspired watches that feature intricately patterned dials inspired by sea turtle shells. The exclusive timepieces are available in the United States market only.
Seiko is celebrating its sponsorship of Oceanic Society. The Society is the first ocean conservation non-profit in the United States. It works on a global scale to study and protect endangered sea turtles.
Seiko has a long history of 140 years, marked by ongoing dialogue with its consumers.
Seven species of sea turtles command their vast ocean habitats
According to the Oceanic Society State of the World’s Sea Turtles Program, also known as SWOT, thousands of people and programs are coordinated to conserve these sea turtles. The new watches not only celebrate how well the turtles thrive, but a portion of proceeds from watch sales will also support future Oceanic Society work.
Seiko is supporting Oceanic Society and its mission and issues a booklet with every timepiece. The booklet outlines how the spectacular creatures stand up to the grave threats they face as ocean dwellers.
Seiko’s designers have engraved each case back with an original sea turtle image.
According to fans of Seiko watches, the cushion-shaped case resembles a turtle shell. Loyalists issued the nickname in 1977 — it has endured ever since. Nicknaming is a tradition not likely to go away anytime soon. In the world of watches, nicknames cement a brand’s iconic output with its wearers. Fans of Rolex have a storied tradition of nicknaming their favorite references.
The richly engraved dials feature a day date calendar in both English and Kanji. Lumibrite hands and markers enhance nighttime visibility. The watch boasts a 41-hour power reserve, and the 24 jewels automatic movement provides classic timekeeping reliability.
The case is stainless steel, with scratch-resistant anti-reflective sapphire crystals. Framed by the diving must of a uni-directional rotating elapsed timing bezel, in black ceramic, the unique dials also feature a day/date calendar with the day in both English and Kanji, as well as LumiBrite hands and markers for enhanced visibility.
The proprietary 24-jewel automatic movement provides classic timekeeping reliability, with a power reserve of approximately 41 hours. The ISO standards are respected and allow for diving depths up to 200 meters.
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Douglas Pilarski is an award-winning writer & journalist based on the west coast. He writes about luxury goods, exotic cars, horology, tech, food, lifestyle, and workplace issues!
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