avatarCasey Botticello

Summary

The web content provides a tutorial on how to add custom titles and subtitles to Medium stories to enhance their presentation in previews and on social media.

Abstract

The article titled "Medium Custom Titles and Subtitles" by Casey Botticello offers Medium writers insight into customizing their article titles and subtitles for better engagement and visibility. It outlines a step-by-step process for adding these custom elements, which can differ from the main title displayed on the story's URL. The guide emphasizes the importance of these features for improving the article's appearance on publication homepages, in Medium previews, and in search engine results. It also clarifies that these changes do not affect the story's title once a reader opens the article. The article encourages writers to utilize this functionality to potentially increase readership and engagement.

Opinions

  • Custom titles and subtitles are underutilized features on Medium that can significantly impact how articles are perceived by potential readers.
  • The ability to customize titles and subtitles allows for greater flexibility and creativity in how stories are marketed and presented on the platform.
  • The author suggests that using custom titles and subtitles can lead to better performance on Medium, including the possibility of becoming a top writer.
  • The article implies that strategic use of titles and subtitles can improve search engine optimization (SEO) for Medium articles, although it notes that changes may not be immediately reflected in search results.
  • By providing this guide, the author, Casey Botticello, positions himself as an expert in the field of digital content creation and marketing, offering valuable advice to the Medium writing community.

Medium Custom Titles and Subtitles

How to add custom titles and subtitles to your Medium Stories

Source: Casey Botticello of Blogging Guide

Many Medium writers do not realize that they can add a custom title and subtitle to their post if they want to have a different title for the preview, and a different one on the post page itself.

For example:

Let’s say you are editing the following article:

How to Create a Custom Title/Subtitle in Medium

Step 1.

Enter edit mode either by starting a new draft, or by visiting your story page, clicking the button in the top-right corner and choosing Edit story.

Step 2.

In edit mode, click the menu icon in the top-right corner of the page.

Step 3.

From the drop-menu, click Change display title / subtitle.

Step 4.

Enter your custom title and/or subtitle, which will appear in previews of your story on Medium, and on social media.

Notes on Creating a Custom Title and Subtitle

  • Customizing your article title or subtitle will change the appearance of your article on your publication homepage, in previews of your story on Medium, and in search engine results (although this last one will take a bit longer to update).
  • Even if you create a custom title or subtitle, this will not change the title or subtitle of your story when a reader clicks on and opens your story on its URL.

— Casey Botticello

Thanks for reading this article! Leave a comment below if you have any questions. Be sure to sign up for the Blogging Guide newsletter, to get the latest tips, tricks, and news about writing on Medium and to join our Facebook group, Medium Writing, to share your latest Medium posts and connect with other writers.

If you liked this article, here are some other articles you may enjoy:

Casey Botticello is a partner at Black Edge Consulting. Black Edge Consulting is a strategic communications firm, specializing in online reputation management, digital marketing, and crisis management. Prior to founding Black Edge Consulting, he worked for BGR Group, a bipartisan lobbying and strategic communications firm.

Casey is the founder of the Cryptocurrency Alliance, a Super PAC dedicated to cryptocurrency and blockchain advocacy. He is a graduate of The University of Pennsylvania, where he received his B.A. in Urban Studies.

You can connect with him on LinkedIn, Twitter, Facebook, or by visiting his website, Blogging Guide.

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