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Summary

Jeff Herring shares profitable content creation strategies through listicles, emphasizing their effectiveness despite their reputation for being mundane, and offers examples of successful listicle articles along with a resource for title ideas.

Abstract

The web content presents an article by Jeff Herring, which delves into the art of profitable content creation, specifically focusing on the use of listicles. Herring acknowledges the common perception that listicles are unexciting but argues against this, citing their profitability and engagement for his students and himself. He provides a personal anecdote linking the term "listicle" to "testicle," adding humor to the discussion. The article includes a list of five successful listicle articles written by Herring, each offering numerous tips for building a business. Additionally, Herring offers readers access to his Title Idea Vault for further inspiration. The piece concludes with a brief biography of Herring and a call to subscribe to his content on Medium, where he shares insights on content marketing, personal development, and creating a dream practice.

Opinions

  • Herring believes in the power of listicles for content marketing and profitability, contrary to the belief that they are boring.
  • He suggests that even seemingly "boring" article titles can be highly effective, as evidenced by his own successful articles.
  • The article implies that humor and personal stories can be effective tools in engaging readers and making content memorable.
  • Herring values the repurposing of content, as indicated by his listicle on ways to repurpose articles for maximum profit.
  • He encourages reader interaction and continued learning by providing additional resources, such as his Title Idea Vault.
  • The author sees Medium as a valuable platform for both content creators and consumers, promoting a community of experts and the benefits of membership.

Profitable Content Creation Tips

Listicles vs Testicles

You are now free to skim this article…

Photo by Corinne Kutz on Unsplash

Welcome to another brief article training. I’m glad you’re here. Let’s dive right in:

Listicles

Someone smarter than me took the word “list” and combined it with the word “articles” and came up with “listicles.”

Listicles are basically articles that provide you with a list of information. Think 10 tips, 21 ways, Best 5, etc. You’re delivering information in an article in list form.

Listicles get a bad rap lately as boring. I guess those people can keep thinking that while my students and I continue to do well with listicles.

Recently Cindy Bidar a friend and colleague asked me write an article about “boring” article titles that rock. I touched on listicles in that article and want to give you some examples here of listicles that are helpful and have done well.

But first a confession

But first I have a confession to make. There’s a part of my brain that still thinks like an adolescent. I blame it on 2 things:

  • Having worked with teenagers most of my life. Still do…
  • Those 7 concussions I had growing up (some say this explains a lot)

So when I see or hear the word “listicle” I think of the word “testicle.” This reminds me of the time in college when I was staying with my buddy Greg and his family in their Daytona Beach condo.

After a day of learning to surf and not drown, Greg and I went off to find some seafood. At that time on Hwy US1 in Daytona Beach, there was a drive-in theater with a giant marque right off the road. This week it was featuring the soon-to-be award-winning film “Tentacles.” But someone had snuck in and changed the title to “Testicles.” We were laughing so hard Greg almost ran off the road…

So here’s a list of my 5 best listicles that have done really well. These offer you 105 tips to build your business. And at the end of this article you can get 10 more tips:

And here you can grab The Top 10 Title Ideas from my Title Idea Vault.

Photo by Diane Picchiottino on Unsplash

About Jeff Herring

Thank you for subscribing to my content. I share content about content marketing, creating the life you want if you only knew how, and creating your dream practice if you only knew how!

If you are new to Medium you can join by following this link. A small part of your membership fee will support my content and the many great experts on this platform.

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