avatarKristina God, MBA

Summary

LinkedIn has evolved into a platform for personal branding, storytelling, and viral content, as demonstrated by users like Niharikaa Kaur Sodhi, Patricia Rosa, and Terry Mansfield, who leverage it for amplifying their reach and sharing their experiences.

Abstract

The article emphasizes that LinkedIn is no longer solely a professional networking site for job seekers and professionals. It has transformed into a dynamic platform where individuals can showcase their personalities, share stories, and achieve viral visibility. The author cites personal examples of LinkedIn's power, noting that Niharikaa Kaur Sodhi's posts about quitting her job and undergoing surgery garnered over 50,000 views in less than two hours. The piece also suggests a synergistic relationship between LinkedIn and Medium, where content can be cross-promoted to maximize exposure. The author expresses a personal goal to utilize LinkedIn for inspiration and action in 2022, highlighting the platform's potential for storytelling and impact.

Opinions

  • LinkedIn has transitioned from a purely professional networking site to a multifaceted platform for personal expression and viral content.
  • The platform is now an essential tool for individuals looking to amplify their voice and reach a broader audience.
  • There is a beneficial interplay between Medium and LinkedIn, with content creators able to leverage both platforms to increase their visibility and impact.
  • Personal stories, especially those involving significant life changes or vulnerabilities, can achieve remarkable reach and engagement on LinkedIn.
  • The author advocates for the strategic use of LinkedIn in personal branding and content marketing strategies for the year 2022.

LinkedIn Is For Going Viral

50K views in under 2 hours

Music photo created by master1305 — www.freepik.com

LinkedIn has changed.

It’s not just for shining resumes, networking, and finding a better-paid job anymore.

Now LinkedIn is for showing your personality, your voice, and for going viral.

My friends Niharikaa Kaur Sodhi, Patricia Rosa, and Terry Mansfield use LinkedIn to amplify their reach.

LikedIn has become part of their toolkit.

There’s a synergy between Medium and LinkedIn.

  • 👍You can write a post on Medium ➡️ Republish it on LinkedIn or make a status update

It also works the other way round:

  • 👍Experiment with LinkedIn posts ➡️ Write a Medium post about it

Have you ever reached 50K views in under 2 hours on any social media platform?

Well, Nikarikaa went viral with two posts:

My goal is to use LinkedIn in 2022.

➡️ For inspir-action here’s Niharikaa’s LinkedIn story:

LinkedIn
Social Media
Writing
Inspiration
Ideas
Recommended from ReadMedium
avatarNeil Hawkesford
I’m Done Writing Here!

As soon as that thought entered my head, I knew I had a problem

5 min read
avatarScott Stockdale
How to Write When You Feel Like You’ve Got Nothing To Say

I feel you. Here are 5 practical tips.

6 min read
avatarPeter V.
How to Get Consistent Cashflow as an Online Writer

Revealed step-by-step.

3 min read
avatarMeera Kothand
Why It’s Time to Rethink Your Content Focus and Stop Talking About Pain Points

The 3 elements that will revolutionize your content

7 min read
avatarRon Markley
Writing a Post That Readers Want to Read Is Easier Said Than Done

How to write a post people actually want to read

3 min read
avatarMark Thompson
Revolutionize Your Content Strategy with These Two Steps

This Strategy Works

2 min read