Jack Canfield on Becoming a Bestseller

Summary

The content discusses Jack Canfield's marketing strategies that contributed to the success of "Chicken Soup for the Soul," alongside insights from other authors on book marketing and building an audience.

Abstract

The undefined website features an article detailing how Jack Canfield, co-author of the bestselling "Chicken Soup for the Soul" series, utilized a wall of 1,001 Post-It note ideas to systematically market his book, a process that took two years and led to its rise to the top of the New York Times bestseller list. The article is complemented by a video excerpt from Daniel Hall's "Real Fast Results" podcast, where Canfield shares his marketing journey. Additionally, the article references a Facebook video of Canfield discussing his marketing tactics and points readers to further advice on book marketing from bestselling author Seth Godin, who talks about writing and building tribes of avid readers. It also introduces John Kremer, a book marketing expert and author of "1001 Ways to Market Your Books," and highlights content from Kremer's Medium page, including strategies for content monetization.

Opinions

Jack Canfield emphasizes the effectiveness of a systematic and extensive approach to book marketing, as demonstrated by his and Mark Victor Hansen's use of a visual idea board.
The success of "Chicken Soup for the Soul" is attributed to the relentless execution of a wide array of marketing strategies over a prolonged period.
Seth Godin's perspective suggests that creating a dedicated readership or "tribe" is crucial for an author's success in the modern publishing landscape.
John Kremer's contributions to the article imply that content creation is not just a noun but a verb, suggesting an active and strategic approach to turning written content into profit.

He took a 1,001 ideas and put them up on a wall to remind him what to do every day to market Chicken Soup for the Soul.

Here’s a video excerpt from my friend Daniel Hall’s Real Fast Results podcast where he interviewed Jack Canfield, co-author of the bestselling Chicken Soup for the Soul series.

Listen to Jack talk about how he and his co-author Mark Victor Hansen took hundreds of ideas from 1001 Ways to Market Your Books and placed them up on a wall as Post-It notes. And then took the notes down as they implemented the ideas. As Jack notes, it took them two years to carry out all the ideas but by then their book was at the top of the New York Times bestseller list.

Jack Canfield talking about putting book marketing Post-It notes up on the wall. (YouTube video screen grab)

And check out bestselling author Seth Godin’s advice on book marketing, writing blogs, and building tribes:

And a friend as well as a member of my tribe:

Book Marketing Tips series

Jack Canfield on Becoming a Bestseller

He took a 1,001 ideas and put them up on a wall to remind him what to do every day to market Chicken Soup for the Soul.

Seth Godin: On Books, Blogs, and Tribes

Seth Godin on writing books, blog posts, and more. And how to create avid fans for what you write (aka tribes!).

John Kremer: Get in Touch

John Kremer, book marketing expert, and author of 1001 Ways to Market Your Books

Content is a VERB!

How to Turn Words into Profit