Is $10m Enough Money for Your Ideal Life?
Some would settle for a $1m lottery win but others demand $100bn
A recent study suggests that 10 million dollars are needed to live an ideal life. Scholars from three UK universities polled people globally to challenge the assumption that humans have ‘unlimited wants’ and the effects this has on sustainability.
The research (paywall) published in Nature Sustainability, which was later reported in The Guardian, revealed that not everybody desires everything: 86% of respondents would achieve their “absolutely ideal lives” with US$10m or less.
The newspaper story details that in some countries, including India and Russia, the majority think $1m would be enough.
However, its report also singles out the US as having more people wanting $100m and the highest percentage unsatisfied with anything less than $100bn.
But the academic paper states that limited and unlimited wealth ideals weren’t related to a country’s economic development. It was city-based younger people who had unlimited wants, and they lived in countries where the differences in power were focused on and accepted.
The authors of the study say the results suggested not everyone wanted as much money as possible, and that policies aimed at limiting growth to aid sustainability could be more compatible with ideals than generally thought.
Is $1m enough for your ideal life? Let me know in the comments! I’ve always maintained that a million wouldn’t be enough for me after looking after family and friends.
Here’s a story I enjoyed reading at Coffee Times recently:
