How To Write A Superstar LinkedIn Profile In Less Than Two Hours

I’ve been on LinkedIn diligently for the last five years and have found it an excellent platform for developing trust with prospective and existing clients and other business professionals.
I use it predominantly to share my ideas and thoughts on Leadership, strategy and careers. It’s helped me design my page to attract the proper attention. It’s still a work in progress.

Why Linkedin Is The Go-To Platform For Professionals
With over 900 million professionals on the platform, it’s a no-brainer that you need to be active on it to reap the rewards.
As an Executive Coach, I’m amazed how many talented people don’t use LinkedIn to their advantage. If you think that having a profile on Linkedin is enough, it’s not.
Nowadays, you have to do your bit to create opportunities and waiting around for prospects won’t cut it either. You must have a complete profile AND be active to make the platform work. If you do your bit, let the platform do its bit because you never know when and where those opportunities can come.
I see LinkedIn as an online shop window. You must ‘put’ the right’ goods’ in the right place to attract customers.
Profile Checklist
- Write a strong profile. Tell it like a story with a strong beginning, middle and end. Mention your core strengths.
- Fill the experience roles with your tasks and duties.
- Add skills. You can max it out to 50.
- Get recommendations.
- Follow companies
- Follow thought leaders
- Spend some time each day/week to connect with people
- Tailor your networking
- Put posts up and engage with other people’s post
- Add a professional-looking headshot photograph. Avoid the holiday snaps. Add your title and industry, as this helps people to find you, especially if they are searching for a specific sector.

What You Should Put In Each Section
Summary Section
Fill out the Summary Section. Tell it like a story with a strong beginning, middle and end. What can you write here? You could even write it in one paragraph, but for experienced hires, it is worth breaking it into three mini sections.
First paragraph
It doesn’t have to be very long. Max 50–100 words
- Who are you?
- Where have you started from?
- What have you been doing?
Second paragraph
- Elaborate on the strengths and skills you’ve acquired along the way. If you are a student, mention the skills.
- If you’re an experienced professional, say, new knowledge and skills you’ve gained.
- Mention anything which adds value to your story
Third Paragraph
- What are you doing now
- This paragraph doesn’t have to be extended.
Experience Section
- This is not a copy and paste of your CV
- Fill out each role, but avoid using a job description format.
- Instead, think of highlighting achievements using your core responsibilities.
- Avoid using proprietary information which may land you in trouble with an existing or past employer.
Exercise
Once you’ve completed the LinkedIn profile, take a break and return to it. Look at it with a fresh pair of eyes.
- Do you like what you see?
- Have you presented your professional self well?
- Would you spend more than a couple of minutes on your profile?
If you’ve answered no to any of the above, go back and revise the profile.
Top Tips On Using LinkedIn
- Avoid impersonal invitations, usually with no salutation or even a message. Most feel as if someone just fired, sat down and sent countless invites, hoping someone, somewhere, would accept.
- Build bridges. It’s easy to fire off network connections online and forget relationships.
- People are more willing to help you if you ask, but you can only ask if you’ve built a relationship in the first place.
- Personalise it — Those who bother to personalise are far more likely to be read.
- Don’t expect people to help you in the first Exchange. Your time pressures are not theirs.

Create Your Luck
For luck to turn up, you need exposure; to get exposure, you must put yourself out there. How? Think about your online brand, especially LinkedIn
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Pervin
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