How To Turn Every Visitor into a Loyal Subscriber (Guaranteed)
An easy-to-follow guide on how to sell via blog posts (that actually works). Read to level up your blogging.
People do not buy on the spot (especially not first-time visitors).
Ten years ago, you could write a solid post and immediately bring up your offer. This does not work any longer. That ship has sailed…
The sale is a matter of trust. Your readers will only buy once they feel confident you offer the best option possible. (This means you have to prove yourself and do that continuously.)
But what is the best way to build this relationship (and sell ultimately)?
You must add an email sign-up box to your posts and offer something valuable in return (be it a brochure, free course, template, extended post, or PDF).
If the deal is good enough, the reader will give you their email in exchange for the material.
In the video below, you can see how you add a newsletter form to your WordPress blog posts. Note that you have to register at Aweber.Com first (a free plan is available). (Click here for a real-life example of the sign-up form I use on my blog.)
Believe it or not, that’s all you need to start building trust (and to sell).
The question is, what should you do next?
Email sequence that makes you (tons of) money
Here comes the second crucial part of your funnel (the first is the slippery-slide post with CTA).
Now you have to nurture the relationship… And you do that by building a welcome email sequence that automatically gets sent to each new subscriber.
I personally use Aweber.com for this (it’s not ideal, but it’s more than what you need to get started, plus it has a free plan). To create the email sequence, click here and then hit “Create Campaign”.
You think, “What’s so special about the email sequence”?
Let me explain.
The sequence should ideally contain 10+ emails that “hit the problem on the head”. (Each email gets sent after a couple of days — e.g., after 3 days.)
Over the entire month, your reader can “get to know you better”. (It’s a two-way street: you also get a chance to position yourself as an expert in the niche you selected.)
But wait, when do I finally sell?
After 2–3 emails into the sequence, you can start promoting your paid material (eBook, subscription, affiliate links, etc.).
(I advise that you include the links at the top of the email and at the bottom — sign-up for my email sequence here to see how I do it, plus you’ll learn more about this topic.)
Most of the subscribers won’t act on the first offer, but they will have it somewhere at the “back of their mind”. (Perhaps they just don’t need it right now.)
Message by message, the reader will start considering your offer and finally buy from you (because they trust that you can solve their problem).
That’s really all there is to it.
You simply have to be present and close to the reader (with your email sequence + newsletter) whenever the “moment is right” for the reader to convert to a buyer.
For instance, whenever my reader thinks, “I really need to get my blog up and running”… I immediately want them to remember, “Oh, someone is already writing me emails about blogging; what was his name… oh, Igor”.
You want to do the same with your readers.
Try it, and you will see tons of subscribers and conversions.
(The saying “money is in the (email) list” has never been more true; apply what you’ve just learned, and you’ll see for yourself…)
The post you’ve just read is only a taste of my full-blown ultimate guide on blogging & making money online.
Click here to visit my free guide to accelerate your blog growth (and earnings) today.
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