How to Get Mad Crazy Etsy Traffic Using ONLY Pinterest
I lost a huge portion of my traffic…This is how I fixed it (and bounced back even better than before)
Like many of you, my traffic crashed CATASTROPHICALLY when Pinterest updated its algorithm.
Around this time, I lost SIX MONTHS of sleep between January and June, trying to figure out what the F*CK was wrong…
Meanwhile, my blog visits were dropping off a LITERAL CLIFF, Etsy was doing this weird “up and down” traffic craziness, and I was waking up in the middle of the night like SHHHHIIITT.
*This is how I’m gonna lose my business* ← that was my FIRST THOUGHT when I woke up every morning (at 3 am).
The STRESS took on a life of its own. (in retrospect, that was just ME telling myself this was the end of the world, then freaking out accordingly. DON’T DO WHAT I DO!)
So one morning, while I was AWAKE at my usual 3:30 am, checking my SAD traffic stats *for the 500th time* I realized something:
- I had read EVERY article about Pinterest updates that I could find.
- I had taken ALL the latest courses.
- I was following ALL the advice at once, and it wasn’t moving the needle.
I decided that this WHOLE PROCESS was stupid, and I had nothing to lose (hey, my traffic was crashing anyway, right??)
So I just MADE UP my own Pinterest Overhaul.
Because rules are stupid.
And other people’s businesses are not MINE.
I just sat down one day, listed out EVERYTHING I needed to know…and I decided to CREATE something that made sense for MY PINTEREST.
Yes, I kept the things that really matter like “Pinterest search punishes duplicate pins on the same board” — but I got RID of the CLUSTERF**KERY.
I mean the stuff where ONE blogger was saying “Pin 50x per day” and another one claims she pins “10x per day”.
Or the thing where some bloggers claimed they ONLY posted their own stuff.
Or that OTHER thing where pinners were saying “the only way to up your traffic is with story pins!”
All this hearsay gossip BULLSH*T was KILLING ME SOFTLY.
And I realized something:
Different things are WORKING for different people on Pinterest…
So if that’s true, maybe I could make my OWN version???
Enter the Fastest Results EVER.
Making my OWN version of a Pinterest overhaul was exactly what I did.
Here’s how my overhaul looked:
✅ I only posted video and story pins. ✅ I made 60 different boards (all of them were related to what I do). ✅ I scheduled my video pins to post on each board (slowly but surely). ✅ That means 1 video = 60 pins. ✅ I made 10 videos per month for a total of 600 pins. ✅ I scheduled my pins for the entire month in one sitting. Then I sat back and relaxed.
And guess what?? Traffic grew by 1000 EXTRA visitors in just 3 weeks!!
The images I’m about to show you are from GOOGLE ANALYTICS.
And that’s because YES — my Pinterest engagement (and numbers) have gone WAY up… Here are my current Pinterest analytics just for fun ↓ ↓ ↓
BUT Pinterest analytics DON’T tell me ANYTHING about the traffic that *matters*.
AKA — how many people are actually CLICKING and interacting with MY WEBSITE?
According to Google, this was our Pinterest traffic in JUNE (before we started this experiment) ↓ ↓ ↓
The three numbers we care about are highlighted above. Basically, 3107 people found my website through Pinterest in JUNE.
Around the BEGINNING of July, I implemented a “make it up as I go” Pinterest strategy.
Let’s see what happened with the NEW Pinterest strategy ↓ ↓ ↓
During the month of JULY, 4158 people found my blog through Pinterest.
That’s an increase of 1051 people in just 3 weeks.
I dunno if you’ve ever tried to send TRAFFIC to your own website, but if you have you probably know this:
Growing by 1000 people per MONTH is friggin’ difficult.
Most websites grow by 1000 viewers per QUARTER. (It takes nearly that long just for google SEO to kick in. But with Pinterest, I just skipped over that ENTIRE waiting period! And you can TOO!)
What Does This Have to Do with ETSY??
For those of you thinking, “well she did this to her WEBSITE…this has nothing to do with my ETSY traffic!”
If you’re an Etsy naysayer, I’ve got news for you:
There is NO REASON you couldn’t do this EXACT same thing to your Etsy traffic.
In fact, you could probably see EVEN MORE growth with an Etsy shop.
My Pinterest cycles through about 60 different blog articles. I use the same videos and articles, over and over.
But if you sell on Etsy, you can make PINS out of every PRODUCT.
SOOOO — If you have MORE than 60 Etsy products…
Then you can meet or BEAT my results!
All you need are the RIGHT BOARDS, and your posts need to MAKE SENSE on those boards (otherwise, people will be like “why is this here??” and scroll right past it!)
How do you create the right boards?
✅ Use your Etsy tags! Create a new board for each tag you use frequently. ✅ Find the most popular boards that apply to YOUR products and create your own version. ✅ Make gift idea boards ✅ Look at Pinterest’s Prediction engine and see what’s about to trend (use these trends to create boards that apply to your product)
Hi👋 I’m Jenni — I’m an e-commerce coach for top sellers 😊
Whether you know it or not, your business can grow as big as you want it. I see it daily, but you’re probably there, alone…Wondering if you’re crazy… I’m here to be a regular reminder that YOU’RE NOT. 🚀
🛍️ Slap that “Follow” button to get shop-specific advice (and make me your secret cheerleader!) 💌 Get my *slightly snarky* ideas delivered straight to your inbox
If you wanna straight up SEE what my sellers making $100,000/month are doing, I literally tell you in the articles linked below ⬇️ ⬇️ ⬇️
