Marketing

The Campaign Viewed by 17,000 Readers on LinkedIn?

I created a campaign for returning to online education due to raising Covid-19 cases.

The post has been viewed from 17,000 people and has been liked over 200 people with 33 comments.

How Did I Start the Campaign?

Sometimes social events can happen suddenly like Covid-19. All the people have been affected by the virus. Its effect still runs.

I’m a university student. I continued my education staying by the home for a long time. After 1.5 years, we came back to the university as a hybrid method that means both online and face-to-face.

But I have to say that the current situation in the universities is terrible because of inefficient planning. An example is necessary to be understood for this situation.

My lessons were organized both online and face-to-face. I have nine lessons for this semester as four lessons are online and five lessons are face-to-face. However, the virus has been increasing day by day. Some lecturers have taken action due to increasing cases, especially the Omicron.

It has caused, for only a lesson or two most three, participating in the lesson is mandatory. In my case, my dormitory friends had Covid-19, if I could not leave the dormitory, I would have Covid-19. However, my lessons were continuing. What could I do?

I’ve decided to start a campaign on LinkedIn. I have nearly 2,100 connections on LinkedIn. I did share my post with everyone.

The link to the post is below.

The Campaign Was Growing Fast

After I shared the post, I noticed that many people are suffering the same case as me. They respond to the post made by comments. The first time, it is no surprise for me because I know that have some connections.

As the post gets bigger effect, I determine people need to unite the aim that is to cut off face-to-face education. They were struggling to expand the post. Some friends have said me she shared the post on Twitter.

The post was growing ultra-fast. I think my post is it was felt people that one person who is a right defender. I consist of the post on the two based that is an effective text and an image that is supported with the figures that are the official number of the daily cases.

People like victims. I had behaved like a victim. But the most important thing to expanding the post is the social emotion of social healthcare. I also emphasized the other university had been closed and return to online education.

Results of the Campaign

Even though many people struggle to expand the effect of the post. I have to say that also this post has been shared in many Whatsapp groups. The campaign does not still succeed. My aim is to finish face-to-face education. The University is still not responding to us whether shut down or not for face-to-face education.

I know this campaign does not work but it was my first serious campaign presented a unique experience for me.

Thank you for reading my story.