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a3a">You can apply this target audience building line of questioning here:</p><div id="9835" class="link-block"> <a href="https://multipassionatewriter.medium.com/9-high-earning-side-hustles-2022-54ae6c6d06f1"> <div> <div> <h2>9 High Earning Side Hustles 2022</h2> <div><h3>Ideas worth checking out before the year is over.</h3></div> <div><p>multipassionatewriter.medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*z6okBV_2mZ6cuKlwSICu4A.jpeg)"></div> </div> </div> </a> </div><p id="c64c">And here:</p><div id="b59a" class="link-block"> <a href="https://readmedium.com/profitable-ideas-for-physical-businesses-299d16b87c7e"> <div> <div> <h2>Profitable Ideas for Physical Businesses</h2> <div><h3>People are outside again, the time is now to take action.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*o64NgzZjDp1ecJFNal4cSw.jpeg)"></div> </div> </div> </a> </div><h2 id="90a6">An Example of the Technique in Use:</h2><p id="df2e"><b>Let us try it for a social media manager.</b></p><ul><li>Both males and females</li><li>30–50 age range</li><li>Beginner who can follow instructional videos solo.</li><li>Live with their children and might have a partner.</li><li>Their goal is to be a work-from-home mom.</li><li>They own t-shirt businesses on Etsy</li><li>Yes, two to three kids. The children are under 6.</li><li>In their home with their family.</li><li>Atlanta, Georgia, USA</li><li>Their new business earns under 5,000 per month.</li><li>47 membership</li></ul><p id="1785">Thus, you know that your clients have time-sensitive schedules. And will get interrupted frequently. Your product or service should be of the done-for-you or plug-and-play variety. The membership should also have a simple interface.</p><p id="67f3"><b>Who gets exclu

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ded? </b>Seasoned business owners earning over 10,000 per month. <b>Why does this group get excluded?</b> Your business model does not include unique and exclusive customization.</p><p id="4f99"><b>Exceptions?</b> Yes, you can entertain sales from other audience groups. But the 2–3 young kids, work-from-home moms with a startup Etsy store are your primary focus group.</p><p id="e4dc">If you are indeed a social media manager, you might find this article helpful:</p><div id="dfb1" class="link-block"> <a href="https://readmedium.com/i-created-30-posts-and-got-100-in-2-hours-a972348ebd1"> <div> <div> <h2>I Created 30 Posts And Got 100 In 2 Hours</h2> <div><h3>You can do the same.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*HfIPuH6_kqZAvRP9sFwDiw.jpeg)"></div> </div> </div> </a> </div><p id="796b"><i>Thank you for reading!</i></p><p id="c400"><b>Hey, wait a minute!</b> Loved this article enough to give the author a <a href="https://multipassionatewriter.medium.com/membership">small tip</a>? Become a <a href="https://multipassionatewriter.medium.com/membership">Medium member</a> to read stories by this writer and thousands of others. I’ll receive a percentage of <a href="https://multipassionatewriter.medium.com/membership">your subscription</a>. (No extra cost to you.)</p><div id="8392" class="link-block"> <a href="https://multipassionatewriter.medium.com/membership"> <div> <div> <h2>Join Medium with my referral link - Annie Wegner</h2> <div><h3>As a Medium member, a portion of your membership fee goes to writers you read, and you get full access to every story…</h3></div> <div><p>multipassionatewriter.medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*ILEFyR7_4zk_lRnv)"></div> </div> </div> </a> </div></article></body>

From Everybody to Your Ideal Audience

The tip to help you define your clients.

Photo by Mariya Tarakhnenko on Unsplash

The best way to get your first customer is to define your audience. Who will your efforts and knowledge help the most? I know it is hard to choose.

In school, we learned to be generalists. Until we had to think about our college major, we got taught a bit of everything. We did the sciences. Plus, history, English, a foreign language, mathematics, and a physical sport. Yes, the curriculum was heavy.

If you’re ready to leave your school days behind, let us look at how to define a target audience.

How to Define Your Target Audience?

There was a time I thought these four questions were enough to define an audience:

  • Who will not get results from your product or service?
  • Who do you not want to engage with your content?
  • Whose pain points are you not passionate about resolving?
  • Can you make money from the audience you want to attract?

But these questions are only the beginning. If you want people to see themselves in your content, here is how you go deeper:

  • Males or females?
  • Shrink: What age group?
  • Shrink: What is their expert level, body size, health, or relationship status?
  • Shrink: Who are their friends or with who do they live?
  • Shrink: What are their beliefs, goals, or motivators?
  • Shrink: What are their interests? (optional)
  • Shrink: Do they have kids? What are the ages of these children?
  • Shrink: Where do they spend most of their time?
  • Shrink: Where do they live?
  • Shrink: How much do they earn per month? (optional)
  • Shrink: Price.

You can apply this target audience building line of questioning here:

And here:

An Example of the Technique in Use:

Let us try it for a social media manager.

  • Both males and females
  • 30–50 age range
  • Beginner who can follow instructional videos solo.
  • Live with their children and might have a partner.
  • Their goal is to be a work-from-home mom.
  • They own t-shirt businesses on Etsy
  • Yes, two to three kids. The children are under 6.
  • In their home with their family.
  • Atlanta, Georgia, USA
  • Their new business earns under $5,000 per month.
  • $47 membership

Thus, you know that your clients have time-sensitive schedules. And will get interrupted frequently. Your product or service should be of the done-for-you or plug-and-play variety. The membership should also have a simple interface.

Who gets excluded? Seasoned business owners earning over $10,000 per month. Why does this group get excluded? Your business model does not include unique and exclusive customization.

Exceptions? Yes, you can entertain sales from other audience groups. But the 2–3 young kids, work-from-home moms with a startup Etsy store are your primary focus group.

If you are indeed a social media manager, you might find this article helpful:

Thank you for reading!

Hey, wait a minute! Loved this article enough to give the author a small tip? Become a Medium member to read stories by this writer and thousands of others. I’ll receive a percentage of your subscription. (No extra cost to you.)

Audience
Audience Targeting
Marketing
Small Business Owner
Small Business Marketing
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