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Summary

The web content provides a strategy for transforming written articles into engaging podcast interviews to expand reach and clientele.

Abstract

The article titled "From Article to Podcast Interview" outlines a method for leveraging existing content to secure and prepare for podcast interviews. It emphasizes the effectiveness of this approach by drawing on the author's personal experience of using newspaper columns for radio interviews. The process involves identifying popular articles, reaching out to podcast hosts with a pre-written script, and suggesting interview questions to ensure a seamless transition from written to spoken content. The article also offers a "Podcast Genius Template" for readers to utilize and suggests being available for last-minute interviews to build a rapport with hosts.

Opinions

  • The author, Jeff Herring, believes that the transition from article to podcast interview is straightforward and beneficial for expanding one's audience and attracting paying clients.
  • He suggests that the content that works well offline is even more effective online due to greater reach.
  • The article implies that podcast interviews are an excellent method for content marketing and establishing expertise in a niche.
  • Herring advocates for the use of data (popular articles) to inform which content to pitch for interviews.
  • He emphasizes the importance of making the interview process easy for podcast hosts by providing them with questions and a "zinger" to enhance the quality of the interview.
  • The author's confidence in the effectiveness of this strategy is evident, as he encourages readers to be proactive in offering their expertise as interview subjects.

“From Article to” Tips

From Article to Podcast Interview

How to know EXACTLY what to say…

Photo by Sebastian Pandelache on Unsplash

On our most recent episode of “From Article to…” you discovered how to go from article to course. That brief article training awaits you here.

In this mercifully brief episode you’ll discover how to go from article to podcast interview.

Let’s get started

Back before I traded my couch for a mouse, I was regularly interviewed twice a week on the #1 radio morning show in town to promote my practice.

It was super easy because all I had to do was take that week’s relationship column in the newspaper to the radio station and go from there.

My interview content was already created!

It was a great way to get my relationship coaching practice known and get cash paying clients.

It’s even better than that

It’s even better than that because everything that works offline works 100x better online. Most of all, your reach is greater!

Step 1: Check your numbers for the articles that have been the most well received. Your audience has already voted!

Step 2: Send your article or article link to those you know who are doing podcasts in that niche. Remember, you already have the script!

Step 3: Include several questions for your interviewer to ask. You’ll know the answers because you wrote the article and you made up the questions :-)

Bonus Tip 1: Include a “zinger” of a question like “What makes your method better than all the others out there?” This makes your host look good!

Bonus Tip 2: Let your host know if they ever have a last minute cancellation you’re available to contact in an emergency. This strategy results in so many interviews and your host winds up loving you!

And just one more thing: Always remember, you’ve already written the script for the show with your article!

Would you like a template for how to go from article to podcast interview? Your Podcast Genius Template awaits you here.

Photo by ConvertKit on Unsplash

About Jeff Herring

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Podcast
Podcasting
Internet
Articles
Content Marketing
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