Profitable Product Creation Tips
From Articles to Info-Products
The top 7 fast and easy strategies
“Jeff I can write articles but I can’t create courses! I can’t create info-products!”
This is something I hear all the time. I love hearing it. Because I know I can help change this person’s life!
That’s because every article contains the seeds for a profitable course or info-product.
So today let’s take a closer look at the top 7 fast and easy ways to go from article to info-product.
These are most easily created from “3 chunk articles.” 3 tips, mistakes, myths, secrets, etc.
Ebook: Take those 3 chunks and turn them into chapters. The original article is your introduction. Add a chapter on the back end about their next success steps.
Workbook: This one is so easy! Add some “action questions” to your article. These are designed to get your reader into action right away.
EX: “Which tip stands out to you the most?” “Which tip will you take action on first?”
Then add lines like this under each question: ____________________________ ___________________________________________________________________ ___________________________________________________________________
so they can journal their answers, make lists, and action plans.
Course: Remember those 3 chunks of info we talked about above? Now each chunk becomes a module in a course. Add a “Get Started Here” module to the front end and a “Next Success Steps” module to the back end.
It could look something like this:

Challenge: Back to those 3 chunks of info. You have the ingredients for a nice and profitable 5 Day Challenge:
Monday: Kick off. Help them get a quick win.
Tuesday: Chunk 1
Wednesday: Chunk 2
Thursday: Chunk 3
Friday: Wrap Up, Bonus Tips, and Next Success Steps
MasterClass: No I don’t mean the current fad. Call a “fluff and pitch” webinar a masterclass.
I do mean taking a topic and going deeper with it for 2–3 hours. Create a quick win and result for your customer.
Now let’s up the ante a little bit!
Newsletter: OK so you can’t create a regular newsletter out of just one article. But you can start one. Then use your articles and guest articles in future issues.
Mentor Program: Let’s say you created an article on 3 Pillars of a topic in your niche. Each one of the Pillars can now become one of the Pillars in your Mentor Program. Go deeper with each Pillar.
Which one of the top fast and easy ways to turn an article in to an info-products jumps out to you the most?
Which one will you take action on before your head hits the pillow tonight?
And then the next one?
And here’s an example of one of my “From Article to ________” articles that go deeper for you:
Get some great article ideas from my free Article Idea Vault.
About Jeff Herring
Thank you for subscribing to my content. I share content about content marketing, creating the life you want if you only knew how, and creating your dream practice if you only knew how!
If you are new to Medium you can join by following this link. A small part of your membership fee will support my content and the many great experts on this platform.
