Profitable Article to Course Tips
From Article to 3 Kinds of Courses
This is almost too easy. Almost…
Welcome to this brief article training. Thanks for stopping by. I’m glad you’re here.
Did you know there are at least 3 courses you can create from every one of your articles? Yes, not just one. As many as 3. And that’s just for starters!
3 Kind of Courses from One Article
Tiny Courses
Definition: One Problem. One Solution. One Module.
YES! Just one module.
If someone could solve a pressing problem for you in just one module, would that be OK with you?
How to build it: Take the problem/solution and create a 4 slide video:
Slide 1: Title Slide Slide 2: Problem Slide Slide 3: Solution Slide Slide 4: Call to Action Slide
You can price a Tiny Course anywhere from $1 to $27. Small amounts but it’s “buying behavior” and these add up nicely.
It might look something like this:
If you can’t teach it in one module then you need to either:
- Break it down into an even smaller course, or
- Create…
Mini-Courses
Definition: One Problem. One Solution. Two or Three Modules.
How to Build It: If your article has 2-3 points (tips, mistakes, secrets, etc) then each point becomes a module. Design each module with a video as described above. Add a checklist for each module.
You can price a Mini-Course anywhere from $27 to $97. $47 is a niche sweet spot. Again, maybe small amounts but it’s “buying behavior” and these add up quickly too.
It might look something like this:
If you can’t teach it in 2–3 modules then you need to either:
- Break it down even smaller or
- Create…
Courses
How to Build It: If your article has 2–3 points (tips, mistakes, secrets, etc) then each point becomes a module. Add a Get Started Here module and get your client a quick win. Then add a Next Success Steps module to review and invite your clients on their Next Success Steps.
Design each module with a video as described above. Then add:
- The original article
- Video transcript
- Checklist
- Case Study
- Templates
- Q&A Session
It could look something like this:
The sweet spot is 5–7 modules including the “Get Started Here” module and the “Next Success Steps” module.
You can price a Course anywhere from $97 to $497. I’ve done well with $97 and $197 courses. And believe me, these add up very nicely.
If you can’t teach it in 5–7 modules DO NOT add more modules!
Whatever you can’t teach in 5–7 modules turn into Part 2 or an Advanced Version of the course, covering the next set of success steps.
Pop Quiz!: Which kind(s) of courses could I create from this article? I’d love for you to answer in the “reply section” below. I respond to all of them!
Extra Bonus Advantage: I interviewed my buddy Cindy Bidar who is the leading expert in Tiny Courses. Catch this mercifully brief workshop training loaded with immediately useable strategies. Play along and you’ll have a great outline for your first (or next) profitable tiny course.
About Jeff Herring
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