Fill in the Blank Email Profits

Summary

The website content provides tips for crafting profitable email marketing campaigns, emphasizing the importance of subject lines, body content, calls to action, and postscripts, along with offering a "pay what you want" mini-course for creating effective emails.

Abstract

The article "Profitable Email Marketing Tips" outlines the four essential components of a profitable email. It begins by addressing the need to create compelling subject lines that entice recipients to open the email. The body of the email should be engaging from the first sentence, with an example provided from marketing expert Dan Kennedy. The call to action must be inviting rather than pushy, encouraging readers to take the next step. The postscript is highlighted as a valuable yet often underutilized part of the email, which can significantly boost click-through rates. Additionally, the article introduces a mini-course called "Fill in the Blanks Email Profits," which offers customizable templates for each part of a profitable email, available on a "pay what you want" basis. The article concludes with a bonus tip on optimizing the "From" line in emails to increase engagement.

Opinions

The subject line should be concise, promise a benefit, and possibly end with a question to pique interest.
The opening line of the email body is critical and should capture the reader's attention immediately.
A soft invitation in the call to action is preferred over aggressive sales language to encourage reader response.
The postscript (PS) is an important piece of email real estate that should summarize the main benefit and invite action.
The "pay what you want" pricing strategy for the mini-course is seen as an accessible way to provide value and empower customers.
Customizing the "From" line in an email can personalize the message and make it more actionable.

Master the 4 essential parts of profitable email

In our last episode on email marketing you discovered 3 painful myths of email marketing and the profitable reality. That episode awaits you here.

In this episode you’ll discover the 4 main ingredients of a profitable email. Let’s get started.

4 Essentials of a Profitable Email (with a Bonus Tip at the end)

Email Subject Line: The purpose of the email subject line is to “stop the scroll” and get your email opened. Here are 3 sure fire tips:

Keep it short

Promise a benefit

Add a question mark

Email Body: What you say in the first sentence or two will determine if your entire email gets read. The best opening email body line I ever saw came from Dan Kennedy and went something like this:

“If you spend much time watching cable news or online you’ll wind up curled up in a corner of the shower with a bottle of Jack Daniels, mewling.”

He had my attention!

Email Call to Action: The purpose of the email call to action is to get your reader to take their next success steps. Invitational language is always better than hard sell language. “And now you’re invited to…” vs. “You must get this now!”

Email PS: This is the most under used email real estate! Give them the bottom line and an benefit focused invitation and watch your click thru rates soar!

Now Pay What You Want

You can “pay what you want” (as low as $1) to get my brand new mini-course called “Fill in the Blanks Email Profits.” Fill in the Blanks Email Profits gives you 4 custom genius templates:

Email Subject Line Genius Template

Email Body Genius Template

Email Call to Action Genius Template

Email “PS” Genius Template

All four custom genius template allows you to “fill in the blanks” to complete each section of a profitable email. And yes you read that right: you get to pay what you want! Click here to get started!

BONUS TIP: The Email From Line usually contains your name or your brand name. Here’s how to turn it into an action:

[your name] [suggests, says, offers, recommends, invites, etc]

Turns into “Jeff Herring Suggests” for example.