3 Painful Myths of Email Marketing

Summary

The website content debunks three common myths about email marketing, emphasizing that email marketing is not only alive but thriving when done correctly, without the need to sell in every email, and can be used more frequently than once a week if the content is valuable to the community.

Abstract

The article addresses misconceptions in email marketing by presenting three myths and their profitable realities. The first myth claims that email marketing is dead, which the author counters by highlighting the effectiveness of email marketing when executed with care for the audience. The second myth suggests that every email should push a sale, but the author argues that nurturing the email list with helpful content leads to better engagement and sales. The third myth asserts that emails should only be sent weekly, but the author posits that frequent, valuable communication is beneficial and welcomed by the community. The author also promotes a mini-course on email profits to help readers improve their email marketing strategies.

Opinions

The author finds it amusing that email marketing is frequently declared dead, especially by those who use email to promote alternatives to email marketing.
There is skepticism towards individuals who aggressively sell products in every email, indicating a short-term approach to email marketing.
The author believes that taking great care of an email community by providing value results in a more engaged and responsive audience.
The idea that emails should only be sent weekly is challenged, with the author suggesting that the frequency of emails should be based on the value they provide to the community.
The author's stance is that a healthy email marketing strategy involves more than just selling; it's about building relationships and trust through consistent and helpful communication.

And the profitable reality…

In our most recent episode in our Email Marketing Series, you discovered the 11 universal laws of profitable email marketing. Access that episode here.

Today you’ll discover 3 painful myths of email marketing and better yet, the profitable truth.

Email Marketing Myth #1: Email Marketing is Dead

It’s hilarious. I’ve been hearing that email marketing is dead since I went online full time in 2007. It really got intense when Social Marketing hit the scene. And with every new platform you hear it again.

Beware: Those who try to sell you the latest greatest replacement for email marketing are not only wrong, they are using email to tell you that email is dead. Go figure.

Profitable Reality: Email marketing is alive and doing very well when you do it right. And doing it right involves taking great care of your community by answering their questions and providing their next success steps.

Email Marketing Myth #2: You have to sell in every email

I know somebody who tries to sell you something different every day. And each new thing is the latest and greatest. I talked with this person at a conference once. What they told me tells us all we need to know:

“I don’t know how long this email thing is going to last. So I want to extract every cent I can out of my list.”

I opened my lap top and got off that list!

Profitable Reality: When you take great care of your list with helpful and nurturing emails, they are more than will to respond when you occasionally offer their next success steps.

Those who try to sell you the latest greatest replacement for email marketing are not only wrong, they are using email to tell you that email is dead. Go figure.

Email Marketing Myth #3: You can only send email once a week

Really? Says who?

So you only want to be helpful to your community once a week? Really?

It all depends on what’s in the email. If you’re sending hard sell offer after hard sell offer every day, then yeah.

Profitable Reality: If you’re giving your community helpful info and solutions, then several times a week or even daily is just fine. Sure some will unsubscribe. And that’s fine because you want a community full of people who want to hear from you and invest in your solutions.

And if you haven’t yet checked out my $1 offer on the “Fill In the Blanks Email Profits” mini-course, now would be a good time here ;-)

Profitable Email Marketing Tips

3 Painful Myths of Email Marketing

And the profitable reality…