Profitable Email Marketing Tips
The Universal Laws of Profitable Email Marketing
You won’t find these anywhere else…
The Law of the From Line: The From Line usually contains your name or brand so subscribers will know who is sending the email. But what if you personalized it a bit more: [your name] [action]. EX: “Kathy Invites:” or “Jason Asks:”
The Law of the Subject Line: The Subject Line is what stops the scroll and gets your email opened. And did you know you can make any email get opened more often by adding just one character to the Subject Line? Yes, just one. Add a (?).
The Law of the Opening Line: Most people neglect this but it’s what determines whether people continue to read. The best email opening line I ever read was in an email from Dan Kennedy and it went like this:
“If you consume a steady diet of cable and online news you’ll find yourself curled up in the corner of the shower with a bottle of Jack Daniels mewling.”
The Law of the Story: Start off your email with a story from your own life that makes a marketing point. Or just talk about what you are doing right then. Facts tell and stories sell.
The Law of the Golden Nugget: Make sure you deliver at least one immediately useable “golden nugget” in each email. This trains your subscribers to look forward to your email and read the entire email.
The Law of the Call to Action: Always, always invite your subscriber to take their next success steps with you. Subscribers are not reading your email because the pool is closed. They are searching for and wanting to take their next success steps. Help them do it!
The Law of the Sign Off, Another case of wasted email space. And forget about the tired old “Sincerely, Your Name.” I end many of mine with “Go Use This Stuff!, Jeff”
The Law of the PS: The most wasted space in the average email. Many subscribers will go straight to the PS to get the bottom line. So review in a sentence and include a link.
The Law of Frequency: Who said you can only mail once a _______? Let your audience determine frequency. I know many who email once a day and some who even email twice a day. Let your subscribers decide.
The Law of Unsubs: You get unsubscribes. I get unsubscribes. All God’s emailers get unsubscribers. It’s often tire kickers, plate lickers, and lurkers, who will never spend a dime with you. The folks who stick around are your true tribe.
The Law of Audience Building: Take this one with you for the rest of your career:
“Take great care of your email subscribers and your email subscribers will take great care of you.”
And now you’re invited to “name your price” for my “Fill In The Blanks Email Profits” training. Seriously, complete training at the price you choose, starting at $1, right here.
