Evernote’s Competition is Fierce and Challenging. How Should They Recover
Is Evernote dying and losing its user base gradually?
It seems like Evernote has been organizing our lives forever.
This highly customizable, multi-device tool is essential for clipping, saving, and keeping projects on track.
I have been using Evernote since 2007 and have close to 17,000 notes. This has been my 'Second Brain' for a long time and is the first app I open daily on my Mac.
There is no way I could work a day job, keep my personal life on track, and keep my activities at Nextgen Digital organized and updated without Evernote.
Without a doubt, Evernote is the grandfather of all note-taking apps and has existed for many years.
Evernote has had mixed emotions from its users.
With that said, Evernote has had an arduous and challenging journey since 2007.
It had a love-and-hate relationship among its users, critics, and experts.
It has been a roller coaster ride for Evernote for the last few years, but I marvel at their strategic steps to revamp their platform.
The popular note-taking service still dominates the day, with more users than Microsoft's OneNote and Google Keep.
This elephant never sleeps.
With 225 million users as of August 2019, 20,000 businesses on their platform with 8 billion notes, 5 billion attachments, and a reported $ 1 billion evaluation for the company, this enterprise has excellent growth potential.
Mr. Small, who took over Evernote in October, is amid a challenging turnaround.
On top of all this, Evernote came up with its latest 10.0 release for Mac, Windows, and iOS that silenced its competition, critics, and dissatisfied users all across the globe.
Despite all the struggle Evernote has faced, it's frustrating to see the slow upgrades and enhancements from Evernote. I see other tools like Craft, Notion, Roam Research, and many more that are galloping at a great speed.
With that said, I recommend Ian Small (CEO of Evernote) Ian Small. I suggest thinking of an acquisition of another note-taking app called — Notion or a similar app that could elevate Evernote's market share and credibility in the note-taking and productivity space.
Why should Evernote acquire Notion? — My thoughts.
Evernote and Notion have similar goals but differ significantly in their tools.
Notion, as a workspace tool that allows users to keep all their work in one place, is the most crucial difference between the two products. Evernote is an organizational note-taking tool that helps users keep their files in one place.
Some innumerable articles and blogs talk about the rise of Notion, the 'All In One app,' and Evernote, where you can 'Remember Everything.'
Let's look into these five comparisons between the two apps:
- Functionalities and Features: Notion is a productivity tool that allows you to replace applications such as Evernote, Trello, Google Docs, Asana, Quip, Todoist, and others and replace them in one place. As an alternative, Evernote takes notes to a new level with the productivity app that keeps your projects, ideas, and inspiration at your fingertips across all your devices. In addition, it helps you capture and prioritize ideas, projects, and to-do lists, so nothing falls through the cracks.
- Pricing: When it comes to price, Notion beats Evernote hands-down. Notion's free plan is a little restrictive, but it's designed to introduce new users to Notion in a no-risk way. Notion's plan is ideal for newcomers to Notion. At just $4 per month, it's also very inexpensive. Even Notion's Team and Enterprise tiers are reasonably priced. Evernote's pricing is a sore spot for many users.
- User Satisfaction: Notion and Evernote are pretty evenly matched in terms of overall user satisfaction. Notion has an average user rating of 4.5 stars out of 5 at G2.com, a website dedicated to reviewing software products. Evernote also has an average user rating of 4.5 stars out of 5 at G2. It's worth noting that Notion's average score was calculated across 40 user reviews. Evernote's score was calculated across 1,381 user reviews.
- Note-taking Winner: As a dedicated note-taking app that's been around for fifteen years, it's hardly surprising that Evernote is the clear winner when it comes to taking notes. The main reason why Notion fails to beat Evernote as a note-taking app is that Notion's note-taking feature can be pretty intimidating to use. With so many templates, making a simple note in Notion can feel like anything. Notion can also feel rather sluggish if many notes are stored, particularly on mobile.
- Search Functionalities: Notion and Evernote both offer robust search functionality. But Evernote edges out in front of Notion. Evernote's search functionality is deceptively powerful. You can use a range of advanced search modifiers and operands to create custom search parameters.
Final thoughts.
With the size of Evernote, the intellectual capital, its vast user base, and the global following they have, I feel that Ian Small should go with the acquisition of Notion and be the leader in note-taking.
The masses will long forget all their current challenges with the features and stability of the app.
Let me know your thoughts, please.