Customize Medium Story Link
How to customize your Medium story URL
Research has shown that people make decisions about the sites they click through based on the relevance of keywords present in the URL. Including pertinent keywords improves the likelihood they’ll choose your site among their options when you fill their need best.
When they encounter your link through social media, email, or a website, they’ll get a clearer picture of what your link offers. This can build enough trust and engagement that they click through.
In websites where your link is not included with anchor text, the URL itself becomes the anchor text. A readable, keyword-focused URL can drive traffic to your site by both boosting your rankings and encouraging a higher click through rate.
Luckily, Medium allows users to customize the URL link for individual stories.
How to Edit Your Medium Article URL
- When you are editing your story draft click on the ⋯ (three dots) icon in the upper right hand corner.
- Select “more settings” from the drop down menu.
- Select advanced settings, and check the box that says custom.
- Enter your custom link.
An example of this process is shown below:
Additional Notes on Custom Medium Article URLS:
- Custom story links are one of the few formatting options that can only be done before publishing your story.
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Casey Botticello is a partner at Black Edge Consulting. Black Edge Consulting is a strategic communications firm, specializing in online reputation management, digital marketing, and crisis management. Prior to founding Black Edge Consulting, he worked for BGR Group, a bipartisan lobbying and strategic communications firm.
Casey is the founder of the Cryptocurrency Alliance, a Super PAC dedicated to cryptocurrency and blockchain advocacy. He is a graduate of The University of Pennsylvania, where he received his B.A. in Urban Studies.
You can connect with him on LinkedIn, Twitter, Facebook, or by visiting his website, Blogging Guide.
