NFT Collecting and Investing
Crypto Mo’s — The Mustachioed Art Patron’s Generative NFT Set
Presale February 2, 2022 / Public Sale to Follow
For those living outside Australia, the term “Mo” may call different things to mind, among them the terms money order or modus operandi, the abbreviation for month or Missouri or, if you’re British, it might be a short word for moment. But, browsing through the set of images from the Crypto Mo Art Appreciation Society, it becomes crystal clear, even for non-Australians, what a “Mo” is.
Yet somehow, I suspect, a “Mo” is more than just a moustache. Maybe it’s a statement, much in the same way that art itself — and certainly NFTs — can capture something in a special way and present it to the world for consideration.
When I read that “Crypto Mo’s are 10,000 randomly assembled art patrons of the blockchain,” I have to admit that my head began to spin. Are the NFTs representative of art patrons, or will the NFT holders be the patrons? Or could both things be true?! Are these insanely unique (650 traits!) NFTs themselves viewing artwork, or are they viewing the viewer? And what do they think … of you?! The whole thing is a mind-bending, mo-twisting concept, when you really ponder it.
But aside from all of the philosophical enquiry around Moism, let’s get back to the practical side of things and look once again at the sheer number of traits — 650+! Full disclosure here: I’m the generative coding guy on this particular drop team. So, when the Mo’s came to me asking if I’d be up for such a thing — my company does generative NFT programming for teams worldwide — I admit being a little hesitant; that’s a LOT to code!
But, as with any truly artistic endeavor, it’s fun to challenge the norms of a field. So, I signed onto the project for sure. I’m highly curious about how, for example, the rarity bots will treat a generative set from which almost everything will have an ultra-low percentage of traits. We’ve seen some of this happening lately — with Galaxy Eggs, for example. Prior to launch, people began asking: How can anything be rare when everything is rare?
And while that has its own tech answer, which I’ll cover another time, it’s more practical, in the end, to just look at how such art projects are faring. Galaxy Eggs came down a bit after its secondary market, but it’s still got a healthy 0.58 ETH floor as of this writing, which values that collection at 5,800 ETH (or about $20 million USD). Not bad, and I think we can rule out the idea that a steep hierarchy of rarity is absolutely necessary for success.
Not that there won’t be super-rares, of course. I’m sworn to secrecy on that front, though. So, it’ll be up to collectors to discover anything in that area. :-)
Stylistically, I’m reminded of a few drops in the recent era, both of which also did very well. Namely, the World of Women, which has a 2.3 ETH floor now and is not as diverse as these Mo’s, and also the recent Boss Beauties, which has a 0.19 ETH floor at the moment.
All three projects celebrate diversity and follow noble roadmaps / missions. World of Women aimed to introduce diversity and representation, Boss Beauties is about empowering the next generation of women and girls, and the Mo’s are there to support artists with scholarships (and more) and art collectors with unique art drops. (You can read more about the Mo mission on their web site.)
Here are some MO links for you: MO Twitter, MO site, MO Discord.
People are always asking me about drops to watch, so I’m glad to take a moment and tell you about them, as I have time. And hey, I even had time to meme-ify this one: The more you Mo, the better an NFT patron and NFT investor you can be! I’ll be HODLing mine, for sure, as I think the Mo’s are onto something. Check out their mint coming up soon!
