ChatGPT3 will end our world.
You can’t have missed the ChatGPT hype. It produces rap lyrics, writes code, creates music, and writes DallE prompts.
I’ve spent hours trying out riddles, solved by the AI in 95% of cases.
Thousands of hundreds of minutes worth of TikTok and YouTube videos were created in all languages all around the world by influencers.
Most of the tech world predicts search or education disruptions.
But I think there is a more global, darker implication.
Hidden Creative feedback loop
Millions of people will create blog posts, TikTok video scripts, and tweets with help of better versions of ChatGPT in the coming months.
They’re already doing it using Copy.ai or Jasper, for a few years now.
With each new version, the quality is getting significantly better.
At some point, there will be a simple way, for users of those large language models, to train them for their individual needs.
In the beginning just manually saying the AI, which content pieces performed well on their respective social accounts.
But one day, somebody will create a direct integration with YouTube analytics, TikTok analytics, Twitter analytics, etc.
There will be a complete, real-time feedback loop between TikTok, Facebook, Instagram, and YouTube AIs that try to understand what humans want and content generation AIs mastering storytelling.
AI will be able to create content that performs really well. AI will tell stories.
As in Chess, Go, or StarCraft, one day better than any human.
Better than the best novelists.
Funnier than CK Louis.
More splendid than James Cameron.
We will entreat AI to create the most exquisite ego-pleasing content. The one that keeps us reading/listening/watching for hours, fiercely commenting and liking and sharing. More of it. Please.
We cannot stop it.
No startup or founder or VC could resist traction of 1 million users in 7 days. The honey pot is too big.
What do we like and comment on the most?
Vaccines. Wars. Abortion. Climate Change.
Anger. Pity. Disgust. Disagreement.
And kittens, a lot of kittens.
Social media polarize our societies. Today’s political and community polarization is using human-generated content only, amplified by bot armies. Brexit, Trump, and the Ukrainian war are good examples of how Putin’s fascist bot farms work.
What would happen with x20 more of x20 times better content?
In each format, language, and every single topic. Topics would never be covered by humans. In languages that even doesn’t exist.
That would give a lot of power to companies that run large language models.
Or not…
They will become commodities like GCP, AWS, or Azure. Efficient AI computing power. Google, Amazon, and Microsoft are already offering IA as a service on smaller scales.
The real masters are on the other side of the loop.
Whoever dictates how algorithms of major content distribution platforms work, pushes the buttons of the humanity operating system.
By providing the other AI instructions on how to create better content, they train it, on unprecedented scales, without control.
Using influencers, bloggers, and marketing copywriters as mediums to communicate with each other without us noticing it.
Whoever decides the feedback rules shapes our future for generations.
And their rules are simple: more engagement. More ads. More converting clicks. Better CTR.
At some final point, creators will be useless. Ultimate desintermidiation.
We’ll surrender to our masters.
Then, one day somebody will prefer losing billions to satisfy his deep childhood trauma.
Somebody will buy Twitter and fire 75% of employees.
One day he will Tweet at 3 AM that rules have been changed to preserve freedom of speech…
Wait a minute…
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