Building Your Brand On Medium And Blogging
The history of Publishing on The Internet, The Branding and Blogging on Medium.
Facebook has 2.2 Billion users, similarly, YouTube has over 1.5 Billion users and most of the influencers in both of these platforms are making hundreds of thousands of dollars publishing videos. A child YouTuber makes over 16 Million dollars in a year reviewing toys.
Like YouTube and Facebook, Medium and Quora are also social media platforms, where more then hundreds of thousands of people publish content on these platforms.
History of Internet Publishing
Publishing on the Internet was quite expensive at the start of this decade. Then, in 2004, Facebook comes around and people start publishing short-form content. In 2005, YouTube started video streaming and now, people have the opportunity to watch videos on the Internet.
But, the Internet was quite expensive. There were no unlimited internet packages and most people avoid going to video streaming sites because of data consumption.
Then, Web2 came into being.
Web2 helps you make your own site without worrying about the cost. The most famous Web2 was Blogger.com invented by the founder of Medium, EV Williams.
Competition is always a good thing. Competition creates opportunities for people and this also helps people get quality things for cheaper rates.
I often visit my home located in the countryside, there is no 3G or the 4G Internet, then a Chinese company installed a 4G Internet service so all other companies quickly converted into 4G internet. This is how competition helps people.
Domain providers and hosting companies reduced their rates to win customers. This creates an amazing opportunity for bloggers and writers to present their work.
Internet advertising giant, Google introduce their ad program to let advertisers run ads and help publishers to make money.
The video takes over the Facebook feed and more and more people consume video then articles or other viewable media. When more and more people have access to the Internet. People often consume videos but consume content that is generated on user-generated sites like Medium.com and Quora.
The Paywall Introduction to Internet Publishing Business
Want to read the new York times, business Insider, Wall Street or the financial times, you can’t do that without subscribing to their subscription service. They charge $1 to $9.99 per month of reading, but the question is:
Why there is a need for introducing paywalls?
The advertising on the print media has been on the decline from 2010 to 2017, in 2016, at last, the ad spend on the digital cross the ad spend on Print. The print publishing companies recognize this thing and started publishing content online. But, digital ads pay very low, so they have to introduce Paywall as a monetization strategy.
Branding yourself on Medium
Do you want to make an impact on this platform? Do you want to get fans not just followers on this platform? Then, branding is the answer. People who write on this platform and have great engagement rates are the ones who don’t just follow those Writers but they are their fan.
Your fans wait for your story to be published. I follow a YouTuber, she is my favorite, her strategy is to upload a video every third day, I wait for her video to watch.
The people who write on Medium should go with the “Branding” mindset.
If you write about “every” random thought on Medium then don’t expect your followers to clap for you. People follow your writing for a reason. They want solutions. And, fortunately, you are the one who has the relevant solutions.
If you want to be a brand on Medium, write and write. Write every day. The Internet is not a place where you can get two or three days.
The next time, you lose consistency, Medium or any other platform will not show your writing to your most of your followers. Despite, you had 5k followers on Medium, you will not get that much engagement.
The goal is to feed the algorithm every day.
YouTubers, Facebook video creators, Twitch live streamers, Medium writers, and Quora writers, are complaining about the same thing.
Be active or lose your followers.
Blogging on Medium
Blogging on Medium and Blogging on your traditional blog is a very different concept.
I have over 500 articles on my traditional blog and never get 50,000 organic traffic in a month but got over 60K traffic from the search engines in just 30 days on Medium. This means, I am not a that bad writer, but the problem is with the traditional blog.
Medium has certain advantages over your traditional blog. Your hosting, the CMS, the tools you use, Medium has everything available to you for free. The Off-Page Search engine optimization is done by Medium for you.
All you have to do is to write a Search engine optimized title, image captions and content and add the keywords to certain percentage on your content.
Go with the one niche at a time. Make a publication, just make it your own. A publication where only you could publish your content. This will helps you be a brand on Medium targeting a specific niche.
How to be a brand on Medium with blogging?
Want to be a brand on Medium.
- Write about a certain topic, don’t miss any dimension of that topic. Think differently from other writers who write about the same topic. Do research.
- Publish long-form stories on Medium, every day.
- Interact with the people who leave response on your stories. This will deepen your relationship with your readers.
- Have a name that is easily rememberable, keeps the name of your Medium publication as simple as possible.
- Write every freaking day.
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