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/p><p id="f78e">Check out AARP’s <i>6 Retirement Books You Should Read Now</i>: <a href="http://www.aarp.org/work/retirement-planning/info-2014/retirement-books-photo.html#slide8">http://www.aarp.org/work/retirement-planning/info-2014/retirement-books-photo.html#slide8</a></p><p id="de48">This mention in the <i>AARP Bulletin</i> generated between 10,000 and 15,000 extra sales of the print edition of <a href="http://amzn.to/2dbvSm0"><i>How to Retire Happy, Wild, and Free</i></a> with an extra profit of between 50,000 and 75,000 to Ernie.</p><figure id="eeae"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*yD48zPCAhk6DPC9bhTv-KQ.jpeg"><figcaption>How to Retire Happy, Wild, and Free by Ernie Zelinski (book cover graphic)</figcaption></figure><div id="2e5d" class="link-block"> <a href="https://readmedium.com/jack-canfield-on-becoming-a-bestseller-16e5d501f88b"> <div> <div> <h2>Jack Canfield on Becoming a Bestseller</h2> <div><h3>He took a 1,001 ideas and put them

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up on a wall to remind him what to do every day to market Chicken Soup for the Soul.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*O6AHfC7cxdyGyYQBPy8jww.jpeg)"></div> </div> </div> </a> </div><div id="fea1" class="link-block"> <a href="https://readmedium.com/seth-godin-on-books-blogs-and-tribes-e3965c5c1cbb"> <div> <div> <h2>Seth Godin: On Books, Blogs, and Tribes</h2> <div><h3>Seth Godin on writing books, blog posts, and more. And how to create avid fans for what you write (aka tribes!).</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*lm8eRxAB8U6-jITF)"></div> </div> </div> </a> </div></article></body>

Book Marketing Tips series

Book Marketing Story: Persistence Pays in Getting Great Publicity

AARP features a competing book and leads to 12,000 extra book sales for this self-published author

Photo by Pauline Loroy on Unsplash

It took Ernie Zelinski 10 years, but he finally got the AARP (American Association of Retired People) to mention How to Retire Happy, Wild, and Free in their September 2014 issue of The AARP Bulletin.

What made this difficult and special in the end is that the AARP is a competitor of his since they publish many retirement books in conjunction with well-known publishers such as Wiley.

Check out AARP’s 6 Retirement Books You Should Read Now: http://www.aarp.org/work/retirement-planning/info-2014/retirement-books-photo.html#slide8

This mention in the AARP Bulletin generated between 10,000 and 15,000 extra sales of the print edition of How to Retire Happy, Wild, and Free with an extra profit of between $50,000 and $75,000 to Ernie.

How to Retire Happy, Wild, and Free by Ernie Zelinski (book cover graphic)
Retirement
Investing
Book Marketing Story
Book Marketing Tip
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