Amazon declares War on ETL
How AWS promotes the Zero ETL Approach

Amazon Web Services (AWS) has already declared war on the classical ETL integration method and presented a series of database integrations at the re:Invent 2022 user conference.
“Integration with ETL is like a black hole,” CEO Adam Selipsky quoted one of his customers. To end this misery, he issued the slogan “Zero ETL” and announced integration between different Amazon databases as well as with Apache Spark. “Amazon Athena for Apache Spark” is particularly suitable for complex analyses, whereby the query duration should be less than one second [1][2].
The Zero ETL approach is a method for building data pipelines that aims to eliminate the need for traditional extraction, transformation, and loading (ETL) processes and the tools used to perform them. This approach is based on the idea that data should be stored and processed in its original format or even just analyzed within the source system e.g. with SQL without the need for complex data transformation or movement.
After AWS has announced the Amazon Redshift Integration for Apache Spark as well as Amazon Athena for Apache Spark, they also announced a easier integration between Amazon Aurora and Amazon Redshift (see in the linked article). The queries are said to run in near real-time and enable ML models to be applied to transactional data.
So it should be interesting to see what other integrations that enable Zero ETL will follow. But AWS has put its money where its mouth is and has already created the first good options for its Redshift Data Warehouse, which should make data integration easier for customers. The topic is also likely to gain momentum due to the fact that the competition, such as Google, is taking a similar approach here and, for example, even allows platform-independent data analysis with Google BigLake, i.e., also on storage from AWS and Azure.
Sources and Further Readings
[1] CAYLENT, Adam Selipsky Keynote recap — AWS re:Invent 2022 (2022)
[2] BigData Insider, AWS-Chef Selipsky ruft die Parole „Zero-ETL“ aus (2022)





