avatarYana Bostongirl

Summary

The author discovered the optimal time to publish on Medium by analyzing their top 20 performing articles, finding that personal writing style and frequency, as well as audience demographics, play a significant role in an article's success.

Abstract

After a period of strategic publishing on Mondays, Wednesdays, and Fridays in the morning (EST) to cater to a primarily U.S.-based readership, the author shifted to a more intuitive approach. This change involved publishing whenever inspiration struck, which could be as frequent as daily. The author's writing also evolved to a more serious tone. Despite this shift, the author's boosted articles remained successful, suggesting that personal voice and consistency might be more critical than adhering to a strict publishing schedule. The author acknowledges that individual results may vary and encourages others to consider their unique writing style and audience when determining the best publishing times.

Opinions

  • The author initially believed that specific publishing days and times were crucial for success on Medium.
  • A significant change in the author's personal and writing life led to a more spontaneous and frequent publishing schedule.
  • The author's writing evolved into a more serious tone, which did not negatively impact the success of their articles.
  • The author emphasizes that there is no one-size-fits-all approach to publishing times on Medium, and writers should consider what works best for them and their audience.
  • Audience demographics, such as the majority being male in the 25–34 age group, are important factors to consider when writing and publishing content on Medium.
  • The author invites readers to share their thoughts on effective publishing times, suggesting a community-driven approach to understanding best practices.

After Analyzing My Top 20 Performing Articles, I Found the Best Time to Publish on Medium

You’d be surprised

Photo by Look Studio on Unsplash

When I first started writing, I was clueless, among other things, how publishing time or even day can impact an article.

It does and it can.

Until last year, I picked Mondays, Wednesdays, and Fridays for publishing. I’d only go with pubs that were guaranteed to publish them in the a.m. (EST) since the majority of my readers are based in the U.S.

🙌Read here for interesting facts about audience demographics👇

Over the last year, my personal and writing life underwent a major change:

✅I stopped worrying about titles and publishing times or days.

✅I publish whenever I am feeling it — sometimes every day.

✅My writing evolved into a more serious tone.

✅Last time I checked my boosted articles were in the ballpark of ten.

👉The thing is what works for me may not work for you.

🎈What are your thoughts about effective publishing times? Do share!

More about Yana

Writing
Médium
Writing Life
Writers Of Medium
Content
Recommended from ReadMedium