Accept 1 harsh Grant Cardone truth or you’ll always remain poor
Do you always feel like you can never save any money?
Like, you want to save. You try to save.
But you can’t?
For close to two decades, I tried to save my way to riches, and you know what I was left with?
Zero savings.
I found this so frustrating for the longest time and I just couldn’t figure out why I wasn’t making any progress.
I loved the idea of investing. I wanted to save, I wasn’t a big spender, but at the end of the day I kept winding up with nothing in my investment account.
Then I heard one simple line from one of my favorite motivational gurus and it changed my perspective on everything.
It also resulted in an increasingly fat investment account.
Allow me to explain.

The 1 harsh Grant Cardone truth
Grant Cardone is the author of some of my favorite motivational audiobooks.
Any time I’m feeling lousy or unmotivated, I listen to one of these audiobooks to get my blood pumping again (affiliate links below):
(By the way, if you’re new to Audible you can try one of these for free with my affiliate link here).
Now one point Cardone harps on in almost everything he produces is this:
“Stop trying to save money. You don’t need to save more money. You need to MAKE more money.”
It sounds simple, but it’s actually really profound — and I’ll explain with a concrete example from my own life.
Your typical financial guru will tell you to get a boring commuter job, stop buying lattes, invest in the stock market, and maybe you’ll have some cash in 35 years — if you make it that far.
Well I’ve tried that and, as Cardone predicted, gotten nowhere.
Emergencies and investments
You see, the problem with trying to save your way to riches is that you never make enough so that your investment account is sacrosanct.
It’s just too easy to dip into it when things are tight.
Yes, you might be able to scrounge 5–10% of your net salary to “save”, but then, you know, life occurs.
Maybe your kids start playing competitive sports (*raises hand*), maybe you need a new roof (*raises hand*), or maybe your furnace craps out (*raises hand again*).
Opsie. Empty savings account again.
And that’s to say nothing of the crushing inflation and high interest rates that are already taking a huge bite out of our paycheques at the moment.
If you’re already scrounging to save, at best you’ll be average.
At worst, you’ll be poor.
So how do you avoid these scenarios, neither of which feels all that enticing to me?
How to make more money
If this is the harsh reality, why aren’t more people out there busting their butts to build side businesses and make more money?
It’s pretty simple, actually.
Most people are lazy.
Most people are comfortable.
Just comfortable enough to not have to work more than the average 9-to-5er. Just comfortable enough to have an excuse to stay in their rut.
They do the bare minimum, watch Netflix all night, and then repeat.
Then their savings account becomes their emergency fund and they never wind up making any real gains.
I’d finally had enough of that cycle.
One day, I sat down and actually put some thought into it. I considered my skills and how to leverage them to make more.
As a writer and former journalist, I knew my path to freedom was via content creation.
I’d messed around with get-rich-quick schemes before — sports betting, options trading — you name it.
Scams.
Finally, I accepted that if I wanted to get ahead, I’d actually have to do some work.
And what was the result?
More than $20,000 in earnings in a year, most of which went into what is now a protected investment account that I never touch.





