$92,000/yr from Blogging — Proof That Blogging Is Not Dead
I came across this income report from this blogger, This Online World. He shared his 2021 income report and in it, detailed how he made just under six figures in 2021 blogging!
A lot of people (myself included) have talked about the idea of how blogging might be dead or nearing death, as mediums like video and audio are really taking over.
But, this is proof that blogging is definitely here to stay.
Here’s what I learned from reviewing the income report…
Roasting Tom’s Income Report
Before I dig in, I want to commend Tom, the blogger behind This Online World for sharing a behind-the-scenes look at his income. It takes guts to share your income online and it can open you up to a lot of criticism.
I used to publicly publish my blog income reports many years ago but stopped. I love the idea of a good income report. It’s inspiring and sheds light on how a business is operating.
I like the idea of making my income reports exclusive, which is why I only share them in my Substack to paid members.
But, it’s great to dive in and see what’s working, what’s not working and how a business is running and making money.
Let’s get to this income report…
The blog is in a money-making niche, money and finance. It’s very competitive and advertisers pay top dollar for ad spots in this niche.
Tom talks about topics like making money online, passive income, saving money, and tech on this blog.
His income comes from 3 sources:
- Ads
- Affiliate marketing
- Social media
Mediavine income — $61,807.94
Mediavine is an ad network.
When your blog reaches 50,000 monthly sessions, you can apply to join and if you’re accepted, they’ll put advertisements on your blog which pay you based on the amount of traffic you receive.
It’s purely passive income.
In 2021, This Online World had over 1.4 million sessions and made just under $62,000 for the year!
That’s more than $5,000/month on average, passively, which is amazing.
To make this kind of income from ads, you’ve got to have really stellar content. It’s got to be high quality and SEO-ranking. After checking out some of the blog posts published on This Online World, I can say that all the boxes are checked.
The site has a domain authority of 37 according to Ahrefs extension and with an RPM between $40 to $50, the blog is earning a really nice income here from ads.
Affiliate marketing — $30,806.48
Affiliate marketing can be hard to tap into.
Even if you have a highly trafficked blog, it’s possible not to make any money from affiliate marketing.
With earning an average of just over $2,500/month, this blog is definitely doing something right in this arena.
Referring products in the money niche is smart.
It’s one of the most lucrative niches for affiliate marketing, with many products offering recurring commissions.
He belongs to several affiliate networks with the top earned being Impact Radius which brought in over $21,000.
Social media — $7,158.67
Lastly, this income source, social media comes from his YouTube channel.
He received just under 500K views for the year and has 12,700+ subscribers. Managing YouTube can be a full-time job in itself.
When I ran my faceless YouTube channel, I did it solo, managing to publish a video almost everyday, which helped me grow to over 300k subscribers in a year.
It was hard work and daunting at times. Outsourcing makes a lot of sense.
He outsources some of the work for his YouTube. He has professionals help him with thumbnails and editing, which can help him free up a lot of time to devote to the blog and other projects.
Expenses
I won’t dive too deeply into expenses. What I will say is that Tom makes some smart decisions with outsourcing.
Outsourcing is about delegating your work to other professionals so you can free up your time.
That means you can hire writers, graphic designers, editors, SEO specialists, etc. to help you run and grow your blog, while you manage the entire operation.
Some of the expenses incurred for the year came from hiring content writers, a web designer, Pinterest virtual assistant and other costs.
At the end of the day, he profited over $76,000 after expenses, which isn’t bad for a year of blogging.
When I say it isn’t bad, I actually mean it’s excellent!
Most bloggers don’t make any money from blogging, let alone a full-time income.
And with outsourcing in play, that frees up a lot of time to travel, do things you love, and live your life, while your blog is earning you money in the background.
Onto You!
Would you get into blogging for the money?
Is this a project you’d be up for starting?
Want to read more stories like this? Check out my Substack where I talk about side hustles, social media, content creation and business.
