This Is Why Blogging Is a Dying Side Hustle

From a 7-year blogger

Blogging is dying, I hate to say it.

Three years ago or five years ago, the landscape was much different. Find your favorite bloggers, follow them, check in to read their content once a week, more or less often. You are a loyal fan, you love their content and you’re ravenous to consume more of it.

That hunger just does not exist today.

Then vs Now

Blogs are being replaced by video-based media.

Tik Tok videos, YouTube vlogs, Snapchat, Clubhouse and other video platforms are taking over.

Instead of finding a blogger, following their blog and checking in periodically to see their newly published content, this is happening on video social networks.

I knew this shift was coming for a while and it doesn’t have to be a bad thing.

The podcast space is growing too.

Are people just too lazy to read blogs nowadays?

Video is visual. You watch and learn.

Podcasting is audio-based. Listen and learn.

Is watching and listening easier than reading? Is that why more and more people are shifting away from blogs?

While blogging can still work for consumers searching the web and finding blogs from SEO efforts, I think short form video content is winning now and slowly taking over.

Why it’s harder for bloggers to make money

To make a lot of money do you need that loyal fanbase? Those visitors that return to your blog month after month.

You can still make money blogging but, if you start today, compared to a few years ago, the ramp up will be tougher and it may take longer to start earning, which is why I am starting to think of blogging as a dying side hustle.

My personal thoughts on the changing blogging landscape

Blogging is changing.

This does not sadden me.

Content evolution happens and I’m excited to see how video continues to educate and entertain the masses.

While my blogs could easily ramp up to 30K views per month with little effort years ago, I’m seeing it more and more difficult to get loyal fans to my blogs while my video networks are flourishing, like my 100K Tik Tok and growing accounts on Snapchat, Clubhouse and other networks.

The shift is definitely present.

What are your thoughts on the shift happening in the blogging world?

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