5 Reasons Your Etsy Store Is Getting Views, But No Sales
and what to do about it
You’re not alone if you’ve ever experienced the annoying circumstance of having views on your Etsy shop but no sales. Although it’s a frequent problem, there are concrete things you can do to make things better.
It’s amazing that people are finding your products, but something more has to happen to get them to complete the transaction. Receiving views but no sales indicates that your conversion rate is low. Something is making people leave your listing without making a purchase.
The best course of action if you’re experiencing this problem is to assess each of your listings objectively to determine what needs to be changed or optimised more in order to start generating more sales.
This means looking at your listing’s:
1. Photos → Make the most of the 10 available photo slots by showcasing a variety of expertly taken, high-quality shots from various viewpoints and angles of your goods.
It is advisable to contemplate several situations in which the product could be employed and assist your customer in visualising it in their own life (e.g., prop-filled, lifestyle, on a real person, on a wall, in use, detail shots, variation choice shots, etc.).
2. Price Point → When comparing your listing’s price to that of competitors, try to keep it somewhere in the middle. When a buyer is making judgements subconsciously, price point has a significant influence.
Most potential customers will steer clear of the lowest-priced products because they believe they are likely of worse quality, and they will also steer clear of the highest prices because they are out of their price range.
Find a balance somewhere in the middle where the price is both high enough to generate a reasonable profit margin and low enough to remain competitive.
PRO TIP #1: Set your price lower at first to increase sales so that your listing will rank higher and be discovered naturally. When the listing is continuously selling, you can increase the price to increase your earnings.
PRO TIP #2: When choosing your prices, consult an Etsy research tool like as EverBee. With the EverBee Chrome plugin, you can determine the average listing price for a particular niche or phrase, among many other things. If you want to experiment with different pricing points and see how much profit you could make when typing in different costs and fees, you can also utilise the incredibly useful profit calculator.
3. Processing Times → Try to offer the quickest turnaround time you can because customers are more likely to buy when they can have their items faster (thanks to Amazon 😬).
4. Shipping Cost → Most shops now offer free shipping by default since it not only makes your listings appear higher in the app for US customers, but they are also more likely to buy items with free shipping rather than those with expensive shipping (even if the product they choose is more expensive).
If you are unable to provide free shipping, make sure you assess your expenses to see whether it is truly feasible for the customer.
5. Reviews → Your shop’s conversion rate may suffer significantly from negative reviews. To start building social proof, you should make every effort to get your customers to write glowing, five-star reviews.
In the event that you receive a poor review, make sure to get in touch with the consumer to learn why they weren’t happy with their purchase and offer first-rate customer support. This may even inspire the client to turn their unfavourable review into a favourable one.
What’s your biggest pain point currently in your business?
