4 Ways Content Creators Can Leverage Web 3

From NFTs to metaverse to social tokens and how they can help you thrive

Web 3 is the hot new trend that netizens can’t escape.

In 1999, Web 3 was having its Gold Rush moment. It’s becoming mainstream, with all key tech players adapting themselves to be a part of the future of the internet.

The peak moment for NFTs was Beeple selling his art pieces at Christie’s for $69 Million or music artists like Ariana Grande, Post Malone hosting virtual music festivals on Fortnite.

With their vast audience and strong brands, these artists successfully transitioned into Web 3.

But how do small creators enter the lucrative tech world without disrupting their existing audience?

Creating for Algorithms VS Creating Community

Before getting straight into how you can leverage Web 3, understand that the primary difference between creating content in Web 2 and Web 3 is who you create for.

You may believe you’re creating for your audience, but looking at the bigger picture will reveal how the algorithm is the driving force behind what we create.

When you are the product of these tech giants, they make people create content that entices you and makes you stay on the platform for longer. The Social Dilemma encapsulates this in detail. When the fear of getting blocked for making reels on a trending song is not in your mind — you choose authenticity and how to create your best work that benefits your audience.

When the fear of getting blocked, or making reels on a trending song is not in your mind — you choose authenticity.

On the contrary, there are no intermediaries in Web 3. You are directly connected to your audience. You create for them. The decentralized networks do not have algorithms that benefit them. It’s you and your audience.

This way, the audience becomes an integral part of your thriving community.

4 Ways Content Creators Can Leverage Web 3

New use cases and opportunities are coming out every day related to Web 3. Here are the most widely used that can help content creators

Helping Your Audience Transition

Even with blockchain and Web 3 being the hot topic these days, there are many skeptics and oblivious about it.

Educating them about the basics of blockchain installing Metamask and other wallets would be a good start.

This is a great way to move your existing audience into the new world of Web3. Along the way, you may also attract people interested in being part of the latest tech revolution.

Here are a few ways you can practice this

• Educating your audience through videos and blogs is this explained in layman’s words like the one did here
• Creating this content in native languages to create a niche
• Curate a list of blogs, podcasts, and videos they can watch to understand them better
• Sharing your experience as you deep dive into it will also keep them engaged and prime them for when you launch your NFT collection or a DAO

You don’t need to be an expert here but know more than your audience. As Derek Sivers says

“Obvious to you is amazing to others.”

Building on the Metaverse

Metaverse is the heart of Web 3.

People have started creating content using their avatar and using various metaverses. But there are plenty more ways for creators to leverage the realms of virtual reality.

There are tons of metaverse coming out every day. And all the new metaverse need creators to build on them to create an extensive library of assets.

• These assets could be the NFTs used to get into gated communities inside the metaverse. They could be fashion pieces for the digital avatars.
• You can build games on the existing metaverses like Roblox and Nakamoto. These user-created games are easy to make and can make millions of dollars.
• If you’re not a game designer but someone who enjoys playing games, you can relish Play-To-Earn in the metaverse like Axie Infinity or Splinterlands.
• All the industries, from fashion, to e-com to events, are now expanding to the metaverse. If you’re a singer, you can host private music hours in a beautiful setting for your community. Writers can have poetry readings, NFT exhibitions of their pieces, and exclusive parties.

“The metaverse is here, and it’s not only transforming how we see the world but how we participate in it — from the factory floor to the meeting room.” — Satya Nadella

Build with Your Community Through Social Tokens

I deleted my four-year-old YouTube channel and a podcast because I was tired of creating content for the algorithm.

As a creator, I want content that challenges me and lets me explore substantial ideas. But, unfortunately, creating for the platform means you’ve got to follow their rules not to get blocklisted like Joe Rogan.

With social tokens, your community will get a chance to invest in you. In return, you can provide them with the extension value for supporting you.

Token holders will hold if they believe in your vision

Supporting the community

The fan doesn’t feel like he’s a part of the creator’s success and even has to pay the service fee to every creator they’ve been supporting. The fans who’ve supporters from the beginning don’t get what they deserve neither there’s a way to track when they started paying extra to support their favorite creators.

Web 2 was creator economy. However, web 3 is about ownership. Ownership in the creators we believe in and being part of their journey. Filling that gap wasn’t possible before Smart Contracts and tokenization.

Bitclout may look like a scam to many, but there are other ways you can launch your social tokens like Roll and Rally. This way, you don’t have to get into another algorithm game.

Social tokens are the best way to share your success with your fans.

Make The Most of Smart Contracts

Smart contracts are beyond just NFTs. And NFTs are beyond digital art.

You may own your images on social media platforms, but Instagram has extensive licensing rights to use your work. Likewise, YouTube can use your content in their content.

You allow each of these sites extensive permissions to use your content royalty-free.

Onwing IP of your creative work allows you to get royalties every time any person or corporation uses your work. In addition, your NFT keeps earning royalties when someone flips it and resells, unlike the physical artwork, which provides no value to the artist once it’s sold.

Other Usecases for NFTs

Now, this NFT doesn’t need to be meticulously designed artwork, and it could be moments of your creator journey, milestones, or details that are only understood to you and your niche audience.

If you create a roadmap and offer utility, people will promptly collect your work if they get excellent returns. In addition, they can be used for event ticketing.

Vee Friends is a great example of how Gary Vee uses his NFTs to sell tickets for his upcoming events. He’s also offering jamming sessions, virtual hangouts, and gaming events with whoever collects those NFTs.

Lastly

Understand that your values don’t change whether you’re on Web 3 or Web 2. However, your objective for your community needs to be precise.

Aim to provide the utmost value to them, and they’ll stick with you.

Be open with your proposition, and they will invest in you.

Because community is the currency of Web 3.

Use this link to get full access to Medium and read gazillion exciting articles. You can stay in touch with me by joining my free email list.