4 Easy Tips To Make the Most Out of LinkedIn as a Newbie Writer

In 2022, success has a synonym, “LinkedIn.”

LinkedIn was founded 19 years ago in Reid Hoffman’s living room.

Since then, LinkedIn has built bridges between employers and employees willing to work together. After the whiplash of Covid-19, something changed.

LinkedIn members jumped from 590 million to 706 million. LinkedIn doesn’t seem like a dull tool anymore. You might know how to use LinkedIn, but you're good as a robot until you remember the insightful tricks and algorithms.

My teacher once stated:

“How do you feel when you realize your whole life was a lie?”

LinkedIn did this to me. LinkedIn is home to creators, writers, and influencers. LinkedIn has started giving Top Voice badges.

Anyone can use LinkedIn, land good connections, and make lots of money. Some courses might take a small fee to teach you about LinkedIn statistics, but I’ll do it for free here.

Below are 4 easy tips to make the most of LinkedIn as a beginner.

1. Land connections

Level: beginner

An old belief still works: “don’t add people you don’t know.”

The new belief is entirely different: “add people you don’t know so you can learn about them.”

Well, it depends. Some people like to dilate their connections, and some want to live in their hut. Whatever you do, there’s a way.

LinkedIn gives you the option to send messages:

• LinkedIn messages: none
• LinkedIn connection note: 300
• Premium email: note: 1900, subject line: 200

Non-premium and free users can make connections using simple messages and connection notes. LinkedIn offers a free trial for a month, and you can send In-mail messages for free. 5 In-mail messages renew each month when you’re on a premium train.

That’s not the problem.

We can all build connections. The methods we know are obsolete.

How should we reach someone who is egoistic, maybe an influencer? How to get someone whom you have just known by reading their comment on someone else’s post?

It’s the way. With templates, connecting at the right time with the correct people becomes easier. Follow this universal template:

Hey, Saw your comment on [name] post, which led me to your profile, and I loved your content! It’d be fun to connect with you! Best, [Your name]

Why it works: the template is genuine, loyal, and friendly. This is a universal template you can use to connect with people you know/don’t know.

Or, use this link to download 16+ LinkedIn templates that you can use anytime.

2. Post

Level: intermediate

Since 2011, Twitter has developed a “freedom of speech” rule.

Twitter allowed many politicians, workers, and people to state the obvious of their hearts. Since the decline of Twitter, people have been switching to LinkedIn.

Writers and marketers can make the most of their profiles by increasing engagement and reach.

Don’t worry: you’re not alone. People like Charles Miller have been writing since 2019 on LinkedIn. Once you start posting, there’s no reason why you won’t succeed.

Now, let’s discuss what to post.

• Create chunks of information: prepare a simple post, or thread you can make in a post.
• Use carousels: use Canva to create delicious carousels. Carousels require hard work but enrich your profile’s linger time.
• Use illustration: download illustrations/clipart from Pinterest and prepare a post. Post a picture with valuable information or a bonus idea.

Posting allows you to build your audience. Writing involves exploring and utilizing various streams.

For some writers like me, LinkedIn was overwhelming. As a solution, I started using a scheduling app to schedule posts for LinkedIn a week before.

You can assign one day to compose LinkedIn posts.

3. Reciprocity - an antidote

Level: upper-intermediate

I learned the word reciprocity from Dr. Preeti Singh.

I didn’t know what it meant when I wrote on Medium. Little by little, I understood that every platform is about reciprocity.

The opposite of competition is reciprocity.

Coming to LinkedIn, you’ll realize that you have slow growth. It starts with every platform.

Platforms take time to register you and recommend you to other people. We can’t stay there hand in hand and watch the days turn into months with no sign of growth.

Start the reciprocity chain. For example, this comment:

Comment on 5–30 people’s posts daily. With a comment, put extra effort into your comment as you place it into your posts. Use these tips to increase your effort the right way:

• Send personalized messages: when you first reach out to the person (use the connecting with a pinch of ego template) to introduce yourself—exchange valuable thoughts.
• Make a favorite list: the best time to make friends was when you were a teen, and the second best time is now. Use your favorite list, like my “Favorite top 5 writers on LinkedIn” or “The best voice on Linkedin.” Tag those people and let them know you.

Use reciprocity to drive people to your posts. Let people remember your name. It’s what matters.

4. Compel traffic

Level: advanced

It’s a shame when you realize Facebook has 1.3 billion people, LinkedIn has 875 million, and you don’t even have 875 visits on your website.

It hurts. Do you know what doesn’t hurt driving traffic? Through LinkedIn, you can drive traffic to your:

• Website
• Newsletter
• Course
• App

Some keen ways to do that are:

• Schedule a call through Calendly
• Give a free trial or a code/money-back guarantee
• Start personal (formal) messaging

Using these methods, you can convert your engagements into revenue. I use the website myself, and without doing anything, traffic diverts from LinkedIn.

How does it help? With frequent postings on LinkedIn, I have 25,000+ impressions in a month. I expect at least 25 people to open the article link I shared.

In short, you can use LinkedIn to:

• 50%: post helpful stuff
• 50%: promote your stuff/website/article

Writing is all about writing once and reaping the rewards later. With LinkedIn, users can post articles on Facebook, Instagram, and Pinterest, like Dan Koe and Colby Kultgen.

Final thoughts:

The world has moved to work from home. Are you still trying to find boring 9–5?

Avoid distractions. Change your outlook on success.

In 2022, success has a synonym, “LinkedIn.”

Use this link to send me a message and connect. I’d suggest helpful tips to get started with LinkedIn.

Join 1,260+ writers and get your next writing inspiration right now.

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