4 Clever Ways To Recycle Your Content and Pull Multiple Incomes From One Well

Excuses don’t make money on their own.

Shakespeare wrote 39 plays, 154 sonnets, and three poems to become a world-class writer.

Ironically, Shakespeare never lived long enough to witness his content being liked. He died knowing his writing wasn’t enough. We feel a similar pattern. We wish to do more, but we cannot. Maybe it’s because when we write, we don’t make the most out of it.

In the 19th century Shakespearean times, there weren’t enough means to recycle your content. Unlike today, you can rekindle your content to fit into timeless wells.

Repurpose your content into main streams using the repurposing technique. Earn multiples for 1 effort.

1 article= 4 repurposed content.

Without further ado, let’s see four strategies to repurpose our content and make the most out of one single effort.

Let’s get started!

1. Squeeze into posts

The writer is never empty-handed.

Most likely, writers are continuous users of a variety of streams. Pick one for yourself:

• Facebook: managing a Facebook group, profile, or a page
• LinkedIn: write LinkedIn posts daily
• Twitter: daily or hourly tweets with hashtags
• Instagram: posts confined to pictures

Rather than wasting time enjoying the content on these platforms, start sharing your content. Now with the content, I didn’t mean sharing your complete articles.

Divide your content and pick out introductory paragraphs to create content. Maybe, pick a paragraph or a simple sentence and use it to convert it into a blog post.

The blog post has to be ¼ of your article. For example, here’s a blog post I picked from one of my articles:

Focus on one principle, and do not scatter your ideas. Pick a topic from your article and form it into a post.

Next, schedule or instantly publish your content on LinkedIn, Facebook, Instagram, or Twitter. Make sure to make the most out of your written content.

Tool: Canva

2. Divide chunks for the newsletter

Our mind can only think enough for one day.

Which means we can happily write our first article. After that, laziness starts to kick in.

When I send out my newsletter 2x, or sometimes 3x per week, my motivation taps out. The legal way is to steal inspiration from your already written content.

At first, I rehearse which subjects to write about. Choose from one of these subjects:

• Self-improvement
• Businesses and startups
• Content

After selecting my focus, I rush to find articles that best fit the topic. After selecting, I read one of my articles and highlight the necessary lines.

A single line or sentence is enough to drive motivation. Select a whole paragraph, word, or sentence for your newsletter.

For me, a powerful sentence is enough to kickstart a newsletter. Picking up ideas from my already written content helps in several areas:

• Gives me the motivation to do it again
• It helps to clarify my thoughts
• It gives me an edge to start
• Allows me to give a backflip on my progress (so far)

Evaluating my content. Which, in short, not only helps with the newsletter but makes me satisfied.

Tool: convertkit

3. Pin your interest or Reddit it

• Pinterest has a total of 431 million users
• Reddit has a capacity of 330 million users.

In other words: Pinterest is slow, and Reddit is fast.

Posting on Reddit is somewhat tricky. Any spooky activity might ban you for your whole life.

• Reddit: Reddit hates intruders. Reddit wants genuine users and stays away from marketing. To share anything on Reddit, have a regular user profile that posts standard stuff occasionally and never gets too promotional.
• Pinterest: Pinterest is a bit slow. Quotes and fashion trends work a lot on Pinterest. Users like Lifehacks do a brilliant job repurposing their content and driving out audience to their website. But let me tell you, it takes time.

Both platforms allow users to post their content. Reddit is a bit overwhelming. If you get blocked for some reason, starting a new one with the same IP address is dangerous.

Pinterest is your go if you want to stay away from these pressures. Use your article heading as a title and subtitles as listicles. Attach your blog link in the comments.

Pro tip: Pinterest is a slow but sound platform. Post frequently for results.

Tool: convertkit.

4. Form it into quotes

A quote is a single sentence that almost gets lost between our articles.

I’m sure you have a favorite quote up your sleeve too. To give you the quote’s status, you have to do something.

Go to your articles and reread them. Find the highlighted sentence and see if it gives useful advice. Go to Canva, paste the sentence in a template, and download the image.

You can repurpose the quote on various platforms such as Twitter, Linkedin, Pinterest, Facebook, Instagram, and more.

Use quotes as content in many ways.

Make sure that when you generate. Include your name and photo, and always use the same template.

Use some of the quote-sharing techniques below:

• Stay the same: using exact placement and images allows users to remember you.
• Upload more: people who love your quotes will always want more. Start posting 3–4 times a day.
• Make a bold statement: leave a proactive message. For example, change “work smarter, not harder” to “don’t even work, let others do the hard work.” Make people stop and think.
• Schedule it: schedule your quote so you can post in 4 different timezones. For example, one 8 am EDT (morning in north America), 4 am edit (morning in Spain and Germany), 6 pm (morning in Australia), and 8 pm (morning in Asia).

[Copy these time zones for later.]

Tool: Canva

Final thoughts:

Increase the life span of your articles by doing nothing extra.

Sometimes, no motivation is an excellent opportunity to dig up your previous articles and see what you have written.

Nothing is better than repurposing, re-evaluating, and seeing you increase the lifespan of your articles by 4x.

So my friend, write once, mince and reuse.

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