10 Powerful Thoughts on Profitable Content Creation

Or, how I made a woman cry on a teleseminar…

Here are several powerful thoughts on content creation. Pro Tip: Choose one to put to use before your head hits the pillow tonight…

• The entire internet revolves around content. Think it might be important to get good at it?
• Not sure you buy the above statement? Imagine a blank screen, a silent podcast, a video with no picture… See what I mean?
• Good news if you don’t like to write. The phrase is not content writing. The phrase is content creation. Don’t write. Create.
• Stop writing articles. Start writing columns. Columns are conversations between you and your reader.
• Bottom Line: Articles tell. Columns sell. Here’s a column I recently created about it:

• Years ago on a teleseminar I worked with a woman who was committed to the idea that she could not write. Wedded to it is a better way to say it. Even my strategy to call it creation and not writing didn’t working. So I gave up. Then asked her a few questions about her niche. What’s a very common mistake in your niche? What should people do instead? What’s another big mistake in your niche? What can people do instead? And so on. I wrote down her answers and read them back to her. Gently pointed out that while I may have written it down, the content came out of her mouth, out of her brain, out of her wisdom. That’s when she started crying. And went on to become a content creation machine, helped a lot of people, and made a lot of money too.
• There are more people waiting on your content, who can only hear it from you, than you can ever get to in your lifetime.

• How often should you create content? How often do you want to make a difference and how often do you want to make a profit?
• Columns like this one are written content. A podcast is spoken content. A lifecast is spoken content with moving pictures. A graphic or meme is visual content.
• It’s all content.
• Part of my job is to stay on top of the very best places to promote your content. That place would be right here on Medium.com. Did I mention if you’re in the Partner Program you can get paid to promote your content?
• Here’s a brief video on creating your 160 profile on Medium so that you can build your audience
• Here’s a story about one of the first times I spoke at an internet marketing conference about content creation:

Remember that Pro Tip I mentioned at the beginning of this column? Choose one of these tips and make it happen before your heads hits the pillow tonight…