Jeff’s College of Content Knowledge, Vol. 1

“The secret is my whole business is built around content…”

During one of the first times I spoke about content at an Internet Marketing conference, the promoter pulled me aside and the following conversation took place, in hushed tones:

Promoter: “You know Jeff, my whole business is built around content. In fact, it’s my secret weapon.”

Me: “Yes, I know.”

Promoter: “How could you possibly know that?!? It’s a trade secret! Who have you been talking to? Which of my staff gave it away?”

Me: “Relax. Haven’t talked to any of your staff about this. Don’t need to. Every one’s business, when you boil it down, is built around content.”

Promoter: “Well yeah, that’s true. But I keep it a secret.”

Me: “Well, I don’t…”

Imagine…

Imagine, if you will, a:

• A video with no visual content
• A podcast with no audio content
• An empty conference room with no speakers
• An empty webinar
• This article blank…

I think you get the picture.

But Jeff, I don’t like to write!

Well, that’s OK, neither do I.

But I do love to create.

And I bet if you’ve gotten this far in this article, so do you.

So, create. We live in a world now where there are so many way to create our content online.

James Dillet Freeman wrote:

“We have the power, knowledge, and equipment to build a world beyond our wonder. Only loss of nerve can defeat us.”

So create it. Write it. Speak it. Video it. Draw it. Meme it.

And please get busy. Because:

“There are more people desperately awaiting your content, who can only hear it from you, than you could ever get to in your lifetime.”

Get some out there before your head hits the pillow tonight.

And guess what? I’ve created some content to help you create some content. It’s a Free Guide Book called “21 Fresh Content Ideas” that you can get at the creatively named site called 21FreshContentIdeas.com