Your YouTube Account Is an Important Part of Your Digital Assets

People share videos

You can use your YouTube account for more than posting your funny cat videos. If used correctly, your YouTube account will become an important part of your digital assets.

Creating your YouTube account

If you do not have a YouTube account already, what are you waiting for? It is quick and easy to set up. It is also free.

If you have a Gmail account, you already have a personal YouTube account. If you do not have a Gmail account, you will need extra steps to set up your account.

Either way, you should create a business channel for your advertising and business videos. You can create up to 50 channels using one YouTube account.

If you do not want to create a Gmail account for your YouTube account, the easy way is to use this link, https://accounts.google.com/SignUpWithoutGmail.

You will see a page like this:

You may notice, Google will give you the opportunity to create a Gmail address instead of you using an existing email address. Regardless, you need a Google Account for your free YouTube account.

Four Steps

Once you have your Google account, creating your YouTube account is only four easy steps away.

1. Go to YouTube.
2. Click the SIGN IN button at the top right.
3. Click Create Account
4. Chose For Myself or To manage my businesses

Congratulations, you have added an important item to your business’s digital assets.

Now use it

You can use your YouTube channel to provide value to your customers as well as online advertising. The easiest way to use YouTube for advertising is by connecting it to your Google Ads account.

It is a seven-step process in YouTube, with the eighth step being completed in your Google Ads account.

1. Sign in to your YouTube Studio.
2. Click settings, then Channel.
3. Click the Advanced settings tab.
4. Click Link Account
5. Enter a name for the link, your Google Ads customer ID, and then choose the permissions you will grant. Your Google Ads customer ID can be found to the left of your avatar image in the upper right corner.
6. Click Done.
7. Click Save.
8. Go to your Google Ads account and approve the request.

You have now linked your YouTube account with your Google Ads account and are ready to start using paid advertising.

Why use it

Videos you share should give value to your customers. It may be something as simple as a how-to video showing your customers how to use your product.

If you are in personal coaching, a few teaser videos are a good way to establishing your authority or expertise in your field. It also puts your face in front of current and future customers.

Popularity

80% of people worldwide regularly watch videos. Around four billion YouTube videos are watched daily.

One-third of the people watching a product or related video purchase that product.

People share videos

Over 90% of videos are shared regularly on various social media platforms. Videos increase engagement.

Device Friendly

Think about the last time you watched a video or read an article on your cell phone. Do you watch or read more?

YouTube account roundup

Your YouTube account is a vital part of your business’s digital assets.

It is free.

It is easy to create.

Easy to connect to your Google Ads account.

Used properly, it will give your customers value and create more customers.

Originally published at https://pivottowardsfreedom.com on August 23, 2021.