avatarAnkit Singh

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Abstract

         </div>
        </div>
      </a>
    </div><p id="9d31">When you do it, you are already ahead of many competitors who are going to start at the same time as you. You already got an existing group of buyers that could give you a banging start. Besides that, it will then be a lot easier to grow and strengthen your marketing game.</p><p id="4a34">Taking action before others is the most straight-forward way to keep yourself on the front line.</p><p id="5bff">In case you are wondering where to start, I would suggest finding social platforms best suited to your business’ nature. My best recommendations are:</p><p id="cc6c">LinkedIn</p><p id="b17d">Twitter</p><p id="6181">Instagram</p><p id="98b7">Apart from these, you can also go for Facebook, blogs, Quora, and YouTube. It eventually comes down to your personal interest. Choose the platforms that you are comfortable with and stick with for a long time.</p><h1 id="dd7a">Create an entry barrier for your competitors (most tricky)</h1><p id="21a8">One thing that every aspiring entrepreneur should know:</p><p id="5692">Failed businessmen keep spinning their heads around profit, sales, loss, traditional marketing, etc; while the smarter ones just figure out the ways to stay ahead of their competitors.</p><p id="f72f">The most powerful way I have ever learned to outrun the competitors is to create an entry barrier. A barrier means getting your client addicted to your brand subconsciously. It’s like next-level marketing to get into the consumers’ brains.</p><p id="8f0d">Several renowned brands know this trick and they are pretty good at it. Pepsico, Colgate, M-seal, Maggie, Google, Lays, Dominos, etc are a few top names on the list.</p><p id="f317">Although a unique business idea is above all, that doesn’t mean you can’t get into a pre-existing market and improve it. If you are not a first mover, there are still countless ways to beat the old and big players in the market. Here are a few —</p><ul><li>Uniqueness</li><li>A creative approach to marketing</li><li>Building an emotional bond with consumers</li><li>Unique services</li></ul><p id="9e10">This particular section has a lot to explain and that’s why I have written a separate post for it. Check out the post below to learn what an entry barrier is and how can you apply it to your business.</p><div id="06c3" class="link-block">
      <a href="https://readmedium.com/a-powerful-formula-to-skyrocket-your-business-growth-d8dc980deb2b">
        <div>
          <div>
            <h2>A Powerful Formula to Skyrocket Your Business Growth</h2>
            <div><h3>Just one trick to take your business to new heights</h3></div>
            <div><p>medium.com</p></div>
          </div>
          <div>
            <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*30PHghQxar6FKHKI)"></div>
          </div>
        </div>
      </a>
    </div><h1 id="e789">Keep your mindset clear around these two things</h1><p id="edec">At any point, be it beginning or after successfully taking off, there will be a few factors in your strategies that will

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remain unchanged.</p><p id="90fe">If you ask me to narrow down the successful business recipe in two words. I would say:</p><p id="2d82"><b>Quality </b>and<b> marketing.</b></p><p id="1148">You can’t afford to compromise on these two things if you want to rule the market or at least, stay a part of the game for a long time.</p><p id="d842"><b>In the race of survival, quality always wins.</b></p><p id="c83b">But of course, quality is not everything. Without powerful marketing, you will struggle to grow.</p><p id="5b4a">Let me make it simple — Take care of everything but when it comes to quality and marketing, become a beast. Don’t hesitate in investing in these two things— whether it’s time, money, or effort.</p><h1 id="b10e">A business partner is necessary</h1><p id="d04d">A running business means a lot of work, failures, difficulties, losses, profits, scale-ups, and success. This is a long journey which is, by no means, easy at all.</p><p id="df2e">It will be very tricky, exhausting, and difficult to deal with the challenges in the beginning as well as at different stages. It’s a good idea to have a business partner to share your work, loss, and pressure that comes along. More than one minds working in the same direction tend to ease and fast-forward the process.</p><p id="1cc4">That still doesn’t mean you can’t start your dream business on your own. However, having a business partner will make it easier and divide the risk.</p><h1 id="520d">Understand the market trends and plan accordingly</h1><p id="9731">Don’t be in hurry. Take time before setting up your dream business. Before you take the first step, enhance your understanding of the market. Study your competitors who are already established and doing well in the same field.</p><p id="5006">Research the trends, find the loopholes, and figure out the needs of consumers that are not being fulfilled. There will always be gaps if you take research well enough. No market or industry is perfectly maintaining a balance between supply and demand.</p><p id="3c1f">Find loopholes and design your products to fill them.</p><p id="3dac">Pre-research will either give you an idea of how to start and design your product or help you find out if you actually need to switch the idea.</p><p id="6efb">Take every single step with proper planning and clarity.</p><h1 id="678e">Wrapping up</h1><p id="5be2">Everything is complicated until you get into it. Growing a business in today’s time is not a cakewalk though.</p><p id="20b1">In the earliest phase, you will have to give a lot to get a little in return. But that struggle, patience, hard work, investment, sacrifice — everything will be worth it if your direction is right.</p><p id="4998">Not every idea turns into a multi-million business, however, that’s not the complete truth. To tell whether an idea will be a successful business, you need to look for who is working on that idea. I believe it depends on individuals if they can make it or not.</p><p id="0299">You can go for a decades-old idea and turn it into a profitable business. all it takes are strategies, hard work, and patience.</p><p id="30ae">Best of luck.</p></article></body>

Your Startup Will Be a Huge Success… Here’s How.

Just gear up to do what most people avoid

Photo by Micheile Henderson on Unsplash

Dreaming of starting a business is quite common. Every other guy you know has a dream business on their bucket list.

Even getting started with your idea is not that praise-worthy. Tens of thousands of people already doing it.

What’s rare is to make it work, overcoming all the obstacles. It’s rare because running a business takes skills and patience. And, not every dreamer can afford that.

As per the past years’ states (on average)-

  • About 90% of startups fail.
  • Only less than 50% of startups survive more than 5 years.
  • Only 33% reach the 8th year.

These horrible states indicate why people fear taking risks or why they prefer to continue with their day jobs.

They know the idea currently storming their brain may be fascinating but doesn’t guarantee success. A business needs an enormous amount of work as well as a pinch of luck.

A good idea is just not enough.

So is there any sure-shot way to turn your idea into a successful business?

No.

Any method to boost the chances of success?

Of course.

While there are very straightforward methods available to improve the chances of success, very few care to follow them.

I hope you are among those very few.

Here are a few powerful formulas to rule the market.

Start networking way before getting started.

Networking is powerful and you probably already understand that. But if you wait to build a network after you set up your business, you are already very late.

The right time to getting started is months before your business goes live. you should start networking even when —

  • You are currently laying the foundation for your business.
  • You just got the idea but have not done anything yet to materialize it.
  • You don’t still have a business idea, but you want to start a business someday in the future.

When you do it, you are already ahead of many competitors who are going to start at the same time as you. You already got an existing group of buyers that could give you a banging start. Besides that, it will then be a lot easier to grow and strengthen your marketing game.

Taking action before others is the most straight-forward way to keep yourself on the front line.

In case you are wondering where to start, I would suggest finding social platforms best suited to your business’ nature. My best recommendations are:

LinkedIn

Twitter

Instagram

Apart from these, you can also go for Facebook, blogs, Quora, and YouTube. It eventually comes down to your personal interest. Choose the platforms that you are comfortable with and stick with for a long time.

Create an entry barrier for your competitors (most tricky)

One thing that every aspiring entrepreneur should know:

Failed businessmen keep spinning their heads around profit, sales, loss, traditional marketing, etc; while the smarter ones just figure out the ways to stay ahead of their competitors.

The most powerful way I have ever learned to outrun the competitors is to create an entry barrier. A barrier means getting your client addicted to your brand subconsciously. It’s like next-level marketing to get into the consumers’ brains.

Several renowned brands know this trick and they are pretty good at it. Pepsico, Colgate, M-seal, Maggie, Google, Lays, Dominos, etc are a few top names on the list.

Although a unique business idea is above all, that doesn’t mean you can’t get into a pre-existing market and improve it. If you are not a first mover, there are still countless ways to beat the old and big players in the market. Here are a few —

  • Uniqueness
  • A creative approach to marketing
  • Building an emotional bond with consumers
  • Unique services

This particular section has a lot to explain and that’s why I have written a separate post for it. Check out the post below to learn what an entry barrier is and how can you apply it to your business.

Keep your mindset clear around these two things

At any point, be it beginning or after successfully taking off, there will be a few factors in your strategies that will remain unchanged.

If you ask me to narrow down the successful business recipe in two words. I would say:

Quality and marketing.

You can’t afford to compromise on these two things if you want to rule the market or at least, stay a part of the game for a long time.

In the race of survival, quality always wins.

But of course, quality is not everything. Without powerful marketing, you will struggle to grow.

Let me make it simple — Take care of everything but when it comes to quality and marketing, become a beast. Don’t hesitate in investing in these two things— whether it’s time, money, or effort.

A business partner is necessary

A running business means a lot of work, failures, difficulties, losses, profits, scale-ups, and success. This is a long journey which is, by no means, easy at all.

It will be very tricky, exhausting, and difficult to deal with the challenges in the beginning as well as at different stages. It’s a good idea to have a business partner to share your work, loss, and pressure that comes along. More than one minds working in the same direction tend to ease and fast-forward the process.

That still doesn’t mean you can’t start your dream business on your own. However, having a business partner will make it easier and divide the risk.

Understand the market trends and plan accordingly

Don’t be in hurry. Take time before setting up your dream business. Before you take the first step, enhance your understanding of the market. Study your competitors who are already established and doing well in the same field.

Research the trends, find the loopholes, and figure out the needs of consumers that are not being fulfilled. There will always be gaps if you take research well enough. No market or industry is perfectly maintaining a balance between supply and demand.

Find loopholes and design your products to fill them.

Pre-research will either give you an idea of how to start and design your product or help you find out if you actually need to switch the idea.

Take every single step with proper planning and clarity.

Wrapping up

Everything is complicated until you get into it. Growing a business in today’s time is not a cakewalk though.

In the earliest phase, you will have to give a lot to get a little in return. But that struggle, patience, hard work, investment, sacrifice — everything will be worth it if your direction is right.

Not every idea turns into a multi-million business, however, that’s not the complete truth. To tell whether an idea will be a successful business, you need to look for who is working on that idea. I believe it depends on individuals if they can make it or not.

You can go for a decades-old idea and turn it into a profitable business. all it takes are strategies, hard work, and patience.

Best of luck.

Business
Marketing
Entrepreneurship
Success
Startup
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