avatarJeff the Content Profit Coach

Summary

The web content emphasizes the importance of effective follow-up strategies with an email list community to build trust and responsiveness, suggesting answering and asking questions as key tactics.

Abstract

The article "Practical List Building Tips" underscores the significance of nurturing an email list, asserting that the fortune and future of a marketer lie in the quality of their follow-up. It criticizes the common pitfalls of either neglecting to follow up with a list or overloading it with sales offers. Instead, it advocates for a more engaging approach: addressing the community's questions to demonstrate expertise and care, and actively seeking feedback to understand their needs better. This method not only enhances the relationship with the list members but also positions the marketer as a trusted resource, likely increasing the list's responsiveness to future offers. The article also provides a link to further reading on building a highly responsive list.

Opinions

  • The author believes that most marketers fail to follow up effectively with their lists, either by not following up at all or by excessive promotion.
  • Engaging with the list community by answering their questions is seen as a way to demonstrate expertise and build trust.
  • Asking the community for their input is considered a rare and valuable practice that can differentiate a marketer from others.
  • Providing resources that the community requests can lead to profit while genuinely helping the list members.
  • The article suggests that by increasing the "know, like, trust, and desire" factor, a marketer can create a more responsive list, which is crucial for successful promotions.

Practical List Building Tips

Your Fortune & Future Are in the Follow Up With Your List Community

Most people don’t do this = lotsa room for you…

Created by Laura West for Author

If you have been involved in Internet Marketing for more than 20 minutes you have heard that “the money is in the list” right?

You know what the problem is though? Most people, once they have a list, go to one of 2 extremes. Either they never follow up or they follow up by pounding their list with offer after offer to buy something.

I don’t recommend either of those approaches.

Your fortune and your future

I’ve got a slightly different quote about list building that I teach to my students and members.

Here it is:

Your fortune and future are in the follow up

But exactly how do you do the follow up? I’m really glad you asked, because today I want to offer you two key strategies for following up with your list. Do these, and you will have a very responsive list when it comes time to offer them further resources.

Answer their questions

Every one on the internet, whether green beginner or seasoned veteran, has questions. When you take the time to answer the questions of your list community, you are demonstrating that you care enough to take the time and you are demonstrating that you are an expert that can answer their questions and be helpful.

You will also greatly increase the “know, like, trust, and desire” factor with the members of your list community.

Ask them questions

Very few online marketers do this, so just with this one action you can set yourself apart from most of the pack. Ask them what their biggest questions are, what are their biggest challenges, where are they stuck, what would they most like to know.

This is truly serving your list. Otherwise you are just another arrogant marketer who thinks they know what you want and are gonna shove it down your throat.

Side note: When you ask these questions and provide the resources they ask for, you have a really good chance to make a profit while helping your list community.

And here are some more list building tips:

Lists
List Building
Writing
Follow Up
Content Marketing
Recommended from ReadMedium
avatarMichael Lim
6–12 Months of “F*ck it. Let’s do it” Is the Golden Ticket to Your One-Person Business Dreams.

After 12 months of this ‘f*ck it, let’s do it’ mentality, my life is completely different.

5 min read
avatarBernard Builds
AI Is Running My SEO Blog. Here’s the Growth So Far

Half a million impressions, thousands of clicks, and top of Google rankings

6 min read
avatarFrancis K
Why You Should Abandon All Your Personal Productivity Tools For This

This is why I believe in an all-in-one productivity tool

6 min read
avatarElvina Fan
We’ve added 77 countries to the Medium Partner Program

Plus a $10 minimum, details about your earnings included in your Partner Program dashboard, and expanding the Boost Nomination Program.

7 min read
avatarSamanta Writes
12 Signs of a Highly Unintelligent Person According to Science

3. Nodding Your Head

5 min read
avatarWrites By Tiffany
Being Suspended Isn’t Going To Stop Me

I'm Not Giving Up!!

4 min read