You Pay Someone to Die
When you understand this, you see yourself differently. When that happens, your value multifold.

Paying someone to die got mainstream.
Most people don’t know why they subconsciously like to pay (more) even though things are available for free on the internet.
Then it hit me on the back today.
If you have executive-level experience for 15 years and your performance was outstanding, then on what basis should someone hire you? You already know most things, anyway.
They only get one question asked in the interview with a 20-25 minute time to reply:
What is the biggest failure of your life and how did you handle it?
This question simply means you pay someone on the executive level for their attitude when faced with a challenge.
Passion economy booming isn’t science. Most people have completely missed the point:
- NFTs didn’t get popular to break the barrier. We made it popular to see how the gatekeepers handle this crisis.
- Bitcoin isn’t the hype simply. We made it the hype to see how the government handles it and how the fiat money survives. We don’t want the government to completely vanish however, we just want to ensure it sucks less.
- OnlyFans rising faster than Tesla isn’t a coincidence. People just want to see how vulnerable you can go.
The world isn’t changing. The world is testing your caliber when you are the most prone to losing it.
Courageous Attitude Is Scarce (and Attractive)
I wanted to join a startup anyhow even though I had nothing to offer but I joined it somehow. I still don’t know most things. I don’t like programming but the whole startup is based on programming yet I’m still here.
I was somehow drawn towards it and still am. I never knew why. Now I know: They were the only ones teaching programming in a fun way. They were defying the odds and it was attractive. I wanted to be part of it.
Defying the odds means courageous enough to take a challenge. Taking a challenge means showing braveness. That braveness is contagious. It draws you in.
You want to be cool by getting into something/someone that tries to be cool. Trying to be cool requires trying something new. Trying something new takes courage. Courage is contagious… and attractive.
I work at the startup for 10-15 hours daily without any salary for two years now. I don’t want money. I just wanted to be a part.
Having zero knowledge about programming, no money, studies on top, only aged 14, and starting to learn programming from scratch to develop an app in a month is an attitude you will rarely find.
I don’t have money to pay him for an app for my startup. He loves our mission. He says he’s drawn to it. He can do anything to make it a banger. His courageous attitude is scarce and attractive. I feel pulled towards him in the form of trust and faith.
Anybody can outperform when things are normal, the conditions are cool, the storm is low, the time is right, the resources are infinite, the network is huge, and everything is going alright.
True leadership strikes when you face a challenge. It’s not what you do to come out of it, it’s how you feel and make others feel when faced with a challenge and how you use the learnings to then uplift others. When you take an intentional challenge, it’s way more attractive.
Payment Isn’t Always Money
I spend hours on Medium daily to support every writer because they add value to my life in ways thanking them forever won’t be enough. I don’t have money to run ads to get them more traffic otherwise I would.
Payment is a subscription. Payment is a follow. Payment is 5-mins-time. Payment is a share. Payment is some token of thank you. Payment is feeling special and letting you know. Payment is a small amount of money.
Payment could also be being silent or it could also be secretly defending you from harm without messaging you to brag about the heroism.
You Increase Your Value by Increasing Risks
Your value is directly proportional to the level of stakes you take. People pay someone to suffer, fail, or die so they don’t have to.
Increasing your stakes is easy when you think about it. You don’t need to go extreme, be crazy, or waste all your money.
Fail in public.
Failing in public is being vulnerable and that’s attractive. You now know why Elon fails in public.
Failing in public means you’re trying to die. Trying to die means giving people hope they can try to die as well when you come out alive and show them or learn something new on the other end so people don’t have to the hard way.
Here are a few ways you can fail in public:
- Announce you will launch your startup in a month without having any team or resource. The good side: The pressure to finish it in a month means you get things done you never previously thought you could.
- Release the song recordings you always wanted to but now feel it sucks or is outdated. The good side: Your song might bring two people together, you never know.
- Finish an article without perfecting it or thinking twice about it. The good side: You’ll realize the article was perfect the way it is. Perfectionism = Clear thoughts. Clear thoughts = less perfectionism.
Make your life an experiment.
I try to be crazy in personal relationships so I learn something others don’t have to the hard way.
Here are some examples:
- I act crazy sometimes and tell them I’m experimenting. (The truth? I am)
- You can weirdly thank your best friend sometimes (“Thanks, idiot”).
- Ask someone what are my superpowers they would love to have even though they never talked much with me.
All I want to know is how they react, try to analyze “why' according to the situations and their online statuses or latest posts, and if something goes wrong, learn how I can handle it smoothly and share it with my readers so they won’t have to worry if for any reason a similar situation arises to them. (Think hackers)
It’s not just present or future. It’s the past too.
Dying doesn’t have to be in the future though. You pay someone to see how they were dying in the past but came out alive so you have hope or it becomes your wake-up call.
Dying means facing a challenge you never saw coming.
The core of everything is: vulnerability.
The stories that attract you are those which are vulnerable. Vulnerable stories in the form of articles, books, movies, videos, podcasts are attractive because vulnerability is reality. Reality is relatable. Reality is attractive.
Not everyone can be real. Real can be your superpower.
They secretly want to be like you but eliminate you if they get any chance.
People want to see how you come out of a situation you never faced before because that’s the true test of your caliber.
That’s why interviews, exams, or deadlines are there.
This is why MasterChef exists. You are judged by the way you handle a situation live on TV you didn’t see coming not by what you already know or are great at.
This is why Shark Tank exists. You are judged by the way you handle a crisis you didn’t see coming live on TV not by what you already know or how big and cool your network is.
This is how sports work. You are judged by the way you handle a challenge you didn’t see coming live on TV not by what you already know or how well you prepared.
You are in the business of dying. When you come out of death alive or with some wisdom worth sharing, it becomes valuable to others. People pay for that value.
People pay someone to suffer, fail, or die so they won’t have to. The more challenges you take, the more valuable you are. Not everyone is willing to play with their lives. You fail means people don’t have to. You coming out alive means there’s hope for them to try the same or it becomes their wake-up call. A wake-up call simply means knowing now it’s time to take the action you were always afraid of.
Experiment like crazy, take challenges you never otherwise would, have fun, fail and get up but never give up, and use that as your power because nowadays it’s rare.
I’m not smart. Life makes me smart sometimes. I share the lessons in less than 100 words for You.
I don’t know when you’ll need me the most so I’ll post whenever I can best. Yes, I collect your email address because I want You.
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