avatarJoseph Seifert

Summary

A creator named Daniel Mesa has devised an innovative marketing strategy by using a call to action within the title of his content, fostering community engagement and interaction as an alternative to traditional marketing.

Abstract

The article discusses an unconventional marketing approach by creator Daniel Mesa, who effectively used a call to action (CTA) in the title of his post to grab attention and encourage reader participation. This strategy not only stops the scroll but also invites readers to contribute their best writing tips, thereby creating a collaborative and evolving piece of content that benefits the community. The post exemplifies the power of social media engagement through interaction, such as commenting and sharing, which can lead to increased visibility and networking opportunities without relying on traditional marketing methods. The author, Joseph Seifert, expresses admiration for Daniel's creativity and encourages readers to engage with Daniel's post and consider the broader implications of interactive marketing strategies.

Opinions

  • The author, Joseph Seifert, admires Daniel Mesa's innovative use of a CTA in the title as a marketing technique.
  • Engagement on social media is considered more impactful than traditional marketing, with emphasis on the importance of interacting with followers, comments, and likes.
  • The strategy of updating an article with reader contributions is seen as a genius way to build a niche community and increase exposure.
  • Seifert suggests that while marketing is necessary, there are alternative forms such as interaction and engagement that can be equally effective.
  • The author believes that Daniel's approach is a testament to the effectiveness of creative marketing strategies that focus on community interaction.
  • Seifert encourages readers to adopt this interactive style of content creation and to subscribe to his posts for more insights.
  • He also promotes the idea of joining Medium both as a reader and a writer, highlighting the potential financial benefits and community support.

You Don’t Need Marketing — This Creator Discovered A Compelling Workaround

Marketing creativity at its absolute finest!

Photo by Tim Mossholder on Unsplash

Recently, I witnessed a creator do something with impressive creativity.

So impressive, that I opened up and told him how envious I was that I hadn’t thought of it myself.

When I caught a glimpse of the headline, it was a surefire scroll stopper.

For one reason:

He included a CTA (call to action) in the title… And it worked.

I rubbed my eyes and clicked on the article because well, he told me to. I had to take part, you’ll find out why in a moment.

I think this strategy is a great way to network and increase marketing efforts.

The social media secret sauce

When it comes to social media marketing, the importance of engagement is second to none. “Marketing your work” is only half of the battle.

Believe me, I struggle with it every day.

Here is the key to engagement: Interact.

  • With followers
  • With comments
  • With likes

Just engage and put yourself out there. Use creativity!

What goes around comes around.

Social media is an environment conducive to networking, fostering positive relationships, and growing as members of a community.

To highlight some of this plentiful creativity, I implore you to attack your content creation in Daniel Mesa style…

I had to take part

I told you that you’d soon find out why.

Here it is. If you haven’t seen his post yet, allow me to introduce:

Now, it may seem like an ordinary post but look closely.

See the call to action he provides? Genius.

This offers a wonderful opportunity to not only benefit from tip sharing but for exposure as well. Every reader will see your name as they scroll.

Now I’m sure you see why I was so envious for not coming up with these marketing strategies on my own.

But we don’t need marketing. Now, we have a workaround.

Yay! Thanks, Daniel.

Marketing strategies < Interaction

Initially, I briefly highlighted the importance of interaction and its impact on engagement.

It’s a good thing I did. You’re about to see why Daniel’s strategy is so effective and full of gosh darn creativity.

I suppose I’m still a bit salty that I hadn’t thought of this by myself. Kudos, Daniel.

Here’s the concept in a nutshell:

  • Have readers interact with the post via comments
  • Continuously update the article with their comments
  • Win from ultimate marketing creativity (we still don’t need marketing)

By compiling a post full of tips from separate writers, Daniel is single-handedly growing a niche community of people for his work. Brilliant.

I’m number 14. Here’s my tip:

Image by author

Good advice, right?

I encourage you to go post your tip on Daniel’s story. Tell him I sent you!

Final thoughts

What does all of this say to you?

To me, it shows that with a little bit of creativity, we can alter the use of our beloved platforms and benefit from that outside-the-box approach.

Hopefully, you were able to extract the advice from this devil's advocate style post because I think if you read between the lines, there is much more being said here than simply engaging.

To give you a hint: It’s not that we “don’t need” marketing. We do.

It’s just that you should be open to the fact that there are other forms of marketing that you can implement such as interaction and engagement.

Daniel is onto something with this style of post and I admire his creativity.

Takeaway

Boiled down into one sentence:

Interact with your community and they in return will interact with you.

You will never experience a detriment from too much interaction.

Good luck!

Joseph Seifert

P.S.: You should probably get my posts in your inbox. Do that here! Medium provides a killer opportunity to earn $$ for what you know. If you’d like to try it for yourself, sign up for a membership! It supports all of the writers and it’s only $5 per month. Plus, you get the chance to profit like I did when I made over $300 in less than 3 months! By using this link, you’ll be supporting me at no additional cost. If you do that, let’s be homies!

Image by author
Marketing
Creativity
Business
Social Media
Marketing Strategies
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